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Federal Field Marketing Consultant - Washington, DC #5701781


Company: Dell

Date: 11/09/2018

Category: Computer Hardware

City: Washington, DC

Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Federal Field Marketing Consultant on our Federal Field Marketing team in Washington, DC.


Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.


Responsibilities:


  • The development of value propositions, core content, marketing and go-to-market strategies for the Federal Government


  • Drive digital campaigns that address the differing needs of both technical and non-technical Federal users and buyers


  • Craft and develop compelling messaging and tools focused on customers for use on the web, at live events and in customer facing programs


  • Work closely the Federal sales team to distill key functionality and benefits into core marketing messages that resonate with the federal audience


  • Define the go-to-market approach to develop awareness programs and lead generation campaigns, spanning digital, PR and in-person campaigns


  • Identify and execute breakthrough marketing activities that reach target audiences including Federal and Channel partners


  • Deliver clear, concise content for websites and social media


  • Work closely with the North American marketing team, technical teams, events, BD, PR, recruiting and evangelists to achieve business goals

Requirements:


  • 7 + years of relevant work experience in marketing, marketing communications and/or digital/high-technology companies/products to Federal IT customers


  • BA/BS in marketing or equivalent education/experience


  • Created positioning and marketing content for Public Sector, with a focus on Federal government


  • 5 years Digital marketing experience


  • Success in tying to marketing metrics to marketing campaigns and activities


  • Demonstrated ability in launching and growing innovative technology product success

Benefits


We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.


Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Dell here .


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Select your country: United States Canada Deutschland