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Senior Product Marketing Manager, Search Ads - Cupertino, CA #6196987

Company: Apple

Date: 03/16/2019

Category: Manufacturing — Other

City: Cupertino, CA

Senior Product Marketing Manager, Search Ads

Santa Clara Valley (Cupertino), California, United States


  • Establish deep customer insights and needs through gathering and analyzing data from internal databases, including insights from developers, marketers, sales teams, customer care and third party sources.

  • You will be responsible for the success of communications and programs, and measuring and reporting out to senior level management on KPIs and metrics.

  • You'll work with a cross-functional teams across Product management, Product Strategy, Sales, Analytics, Creative services, Corporate Communications, Legal, Developer Relations, App Store marketing , iTunes Connect, and more.

  • Collaborate closely with Developer Relations, App Store Marketing and iTunes Connect groups to amplify and strengthen outreach programs and activities.

  • Deliver integrated marketing communications and programs to drive developer acquisition and engagement.


  • Track record of developing effective competitive positioning and messaging for digital advertising products.

  • Experience with B2B demand generation, direct response marketing, customer acquisition / success program development, and co-marketing.

  • Strong analytical and quantitative skills; strong bias towards data-based decision making. Proven ability synthesizing full funnel analytics, testing (such as A/B and multivariate) and customer insights into successful marketing strategies. Experience with Python, Hadoop/Hive, & SQL preferred.

  • Ability to develop quantitative analysis, ad hoc reports, and models to support marketing efforts; experience with Tableau and Adobe Analytics, a plus.

  • Analysis areas may include, but are not limited to, retention, lifetime value, messaging, promotions, usage and engagement.

  • Excellent communication, collaboration, and planning skills; demonstrated success building buy-in for an innovative and bold vision.

  • Excellent customer experience intuition; demonstrated success in creating innovative and user-friendly, customer-facing campaigns.

  • Experience launching new benefits/features/products.

  • Proven track record working cross-functionally across numerous organizations (i.e. Product, Partner Development, Business Operations, Support and Engineering, global product marketing teams).

  • Receptive to feedback, and proactive to compile it from all stakeholders.

  • Improve internal processes and offer innovative approaches to increase efficiencies that help deliver and scale programs quickly.

  • Eager to partner with internal teams across Apple to help deliver comprehensive insights.

  • Strong leadership skills working with larger teams on ensuring objectives are clear and timelines are met.

  • Minimum of 8 years of online, digital, or app, direct marketing experience.

  • Experience with paid search or mobile ad networks required.

Education & Experience

Bachelors or minimum of 8+ years of relevant experience; MBA a plus

Additional Requirements

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