Social Media & Digital Content Producer
Memphis Grizzlies
Date: 2 weeks ago
City: Memphis, TN
Contract type: Full time
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The Opportunity
The Memphis Grizzlies are seeking a creative and qualified individual to help manage our social and digital content efforts across multiple brands, including managing the Memphis Hustle and FedExForum social accounts. This individual will work alongside the Sr. Manager and sponsorship, content, marketing, ticket sales and other departments to proactively assist with organic promotions, programs and content for the Memphis Hustle, with a keen focus on partner content performance, sales and lead generation for FedExForum.
In This Role You Will
At the Memphis Grizzlies, we strive to support our team members through all stages of life with robust and attractive benefits, financial and wellness options and great perks. In addition to offering a competitive salary, we have other great benefits and perks.
Keeping You Healthy
The Memphis Grizzlies are seeking a creative and qualified individual to help manage our social and digital content efforts across multiple brands, including managing the Memphis Hustle and FedExForum social accounts. This individual will work alongside the Sr. Manager and sponsorship, content, marketing, ticket sales and other departments to proactively assist with organic promotions, programs and content for the Memphis Hustle, with a keen focus on partner content performance, sales and lead generation for FedExForum.
In This Role You Will
- Create and manage content for non-sponsored and sponsored social pages and posts, including but not limited to, stories, social contests, live feature broadcasts, sweepstakes and promotional content across all Memphis Hustle social media platforms including, but not limited to X (Twitter), Facebook, Instagram, Snapchat, Tumblr, Reddit, TikTok and others as applicable.
- Maintain consistent communication practices across all social media platforms and best practices established by VP, Communications and Basketball Information Strategy.
- Develop / maintain basketball value focused brand voices for Memphis Hustle, across all social media platforms.
- Manage coverage for all Memphis Hustle team games (home and away), post-game status updates highlights and more to social media channels throughout the season. Assist with Memphis Grizzlies home games as needed.
- Support coverage of all community, promotional, off-court and other Memphis Grizzlies & Hustle related events.
- Manage FedExForum social accounts through content creation and show coverage to promote shows and events, with a focus on awareness and encourage ticket sales in concert with FedExForum marketing and communications teams.
- Work with various departments to ideate new ways to promote FedExForum upcoming shows and events.
- Monitor fan sentiment and interactions for FedExForum social channels.
- Edit and manipulate photos/videos/graphics/etc. for use on social media channels.
- Work with the Hustle digital, ticketing and sponsorship teams to achieve organizational sales and corporate partnership objectives while deploying authentic measurable content that our fan bases want to consume.
- Collaborate with other social and digital content team members to maintain brand and social voice focus on core basketball values, create and distribute content that is inspiring and entertaining for fans, integrate partners and ultimately driving business measurable results.
- Attend and contribute to partner content ideation meetings to help retain and grow sponsorship revenue as needed.
- Work with the Sr. Manager of Programming and Digital Content to manage partner/sponsor and sales editorial / content calendar planning for Memphis Hustle and FedExForum.
- Work with Sr. Manager of Programming & Digital Content team to drive in-depth social and digital content reporting and analysis.
- Other duties as assigned.
- Bachelor’s degree, preferably in marketing, communications or related field.
- Minimum 2-3 years' experience across digital and social media including partnership/sponsorship strategy, digital marketing, social media and/or a related field within high-paced, demanding professional setting. Agency experience acceptable.
- Experience in social and digital analytics.
- Experience with Salesforce social studio, Datorama, Mention and other social analytics platforms preferred
- Must possess proficiency in Adobe Photoshop and basic video/audio editing. Premiere and After Effects preferred.
- High level of business acumen, creative problem-solving abilities, and professionalism.
- Tremendous teamwork and collaborative spirit coupled with the ability to work independently.
- Demonstrated experience working within an integrated digital marketing team.
- Experience with professional or collegiate sports is encouraged.
- Results-driven mindset and approach that seeks to deliver incremental sales and value for partners.
- Self-motivated and solutions oriented.
- Must be able to work a flexible schedule including nights and weekends as required.
- The capacity to multi-task and juggle competing priorities.
- Proficient in digital and social media platforms.
- Proficient in paid social tactics.
- Ability to create storyboard creative concepts for digital content.
- Ability to work across multiple functions / departments to achieve consensus drive positive results.
- Ability to manage projects from start to finish on short timelines.
At the Memphis Grizzlies, we strive to support our team members through all stages of life with robust and attractive benefits, financial and wellness options and great perks. In addition to offering a competitive salary, we have other great benefits and perks.
Keeping You Healthy
- Industry leading health coverage
- Short and Long-term disability
- Team Member and Dependent Life Insurance
- Group Voluntary Benefits
- Wellness programs through EAP and Headspace
- Matching 401(k)
- Employee Assistance Program
- Tuition Reimbursement
- Team Store Discounts
- Happy Hours and other fun activities
- Qualified parking and game night meals
- NBA Sponsored Discount Programs
- Employee Referral Bonuses
- Employee Recognition Programs
- Generous Paid Time Off
- Holiday Pay
- Paid Parental Leave
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