Program Marketing Coordinator

The Coordinator, Program Marketing will support members of the Program Marketing Team assigned to campaigns supporting content releases across MTVE, Showtime and Nickelodeon. Position is responsible for assisting the team in strategic development and tactical execution of the consumer marketing campaigns, helping deliver new audiences and subscribers for Paramount+. These efforts include clearly defining campaign objectives, identifying target audiences, surfacing relevant insights, and developing a show positioning that guides the creation of all marketing.

RESPONSIBILITIES:

• Coordination of advertising tactics and marketing plans.
• Maintain essential campaign documents including calendars, one-sheets and decks
• Daily interaction with internal campaign managers and external partners to gather information and/or inquire about tactics listed on department creative execution documents.
• Design, create, and help present marketing decks.
• Support the development and execution of off-channel paid media campaigns by creating briefs, delivery specifications, and assisting with the creative review of all campaign materials.
• Support and collaborate with the cross-functional marketing teams to assist in the development of series marketing plans and strategies
• Routing and communicating feedback for advertising tactics including but not limited to digital, TV/streaming, out-of-home, audio, and print.
• Prepare for and attend internal and external meetings and own meeting notes, next steps and their distribution.
• Research industry trends and conduct competitive analyses to help inform decision making.
• Provide general department administrative support when needed
  
  

DECISION MAKING/ACCOUNTABILITY:

Resourcefulness and good judgment are required in carrying out all projects and tasks. While primary decision-making responsibility typically resides with Manager and/or Director of project, the coordinator must be able to:

• Project professional conduct and sound judgment at all times including all written and verbal correspondence.
• Be proactive and anticipate department and team needs.
• Understand department goals and strategies and be familiar with each tactical area within the department.
• Take direction well.
• Work in tandem with different team members on multiple concurrent programs.
• Multi-task and prioritize multiple projects and responsibilities in order to meet deadlines.
• Work independently on specific owned projects.
• Adapt to different work styles of supervisors.
• Keep calm and collected in a very fast-paced environment, but also have the judgment to recognize and act with urgency when needed.
  
  

KNOWLEDGE, SKILLS, AND ABILITIES:

• A passion and enthusiasm/interest in the entertainment, streaming & television space, including kids/family focused content
• Understanding of advertising and/or consumer marketing execution
• Clear communication and writing skills
• Experience creating marketing decks and presentations
• Strong interpersonal skills
• Accuracy/detail oriented
• Highly organized and resourceful
• Proactive, quick learner
• Ability to thrive in a team environment, and work independently
• Proficiency in Microsoft Office Suite and Google Docs.
  
  

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in marketing, communications or a related major.
• 1-3 years' relevant advertising and/or consumer marketing experience.
• Similar positions include Advertising Agency Account Coordinator or Marketing Coordinator.
• Advertising/marketing experience within entertainment field highly preferred, but not mandatory.
  
  

Paramount Streaming, a division within Paramount Global, is the home to the company's direct-to-consumer services spanning free and paid in the form of Pluto TV and Paramount+. Pluto TV is the global leader in free ad-supported TV, delivering more than 1,400 global channels and an extensive library of streaming content, including live and original channels. Paramount+, digital subscription video-on-demand and live streaming service, combines live sports, breaking news, and A Mountain of Entertainment. Paramount+ features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME.

Additional Information

Hiring Salary Range: $53,000.00 - 60,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.