Vice President, Social

About us

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Inclusion Always
• Growth Mindset
• Team Empowerment
• Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.

About the Role

We are seeking an experienced and innovative Vice President of Social to join our Integrated Solutions Team and lead world-class digital strategies for some of our top clients. In this role, you’ll work alongside a dynamic team to bring fresh, cutting-edge social media programs to life, using your expertise to drive real results. You will work closely with clients and internal teams to ensure measurable outcomes, driving both client success and agency growth. As a senior leader, you’ll also mentor a growing team of social media professionals and play an important role in new business development as well as helping to grow existing accounts.

About You

You’re a data-driven, strategic thinker who thrives in the tech industry and is well-versed in the latest trends and technologies. You’re a social media expert with an integrated view of digital marketing and the entire digital ecosystem. You’re passionate about creating high-quality social campaigns and have the ability to manage multiple projects. As a leader, you’ll have the opportunity to mentor and guide our growing team of strategists while also directly contributing to new business opportunities. You’ll lead pitches, offer creative solutions to client challenges, and help shape the future of digital programs.

Key Responsibilities

• Social Media Strategy & Execution: Develop comprehensive social media strategies that integrate with broader digital marketing and communications efforts. Drive client success by delivering strategic, data-driven programs that align with business goals and deliver measurable outcomes. Lead the development of social and content strategies across paid, earned, shared, and owned media, ensuring campaigns are aligned with client objectives.
• Operational Excellence: Ensure digital campaigns meet and exceed client expectations, overseeing strategy, social content, and creative direction in collaboration with account and creative teams.
• Client Relations: Build and nurture strong relationships with clients, understanding their goals and delivering programs that drive meaningful results. Proactively develop and present ideas to clients to help them maximize their social media presence and capitalize on emerging trends.
• Team Leadership: Mentor and develop digital associates, guiding their career growth and providing regular feedback. Provide coaching and development opportunities to support team members in their professional growth and skill-building.
• Business Growth: Lead social media solutions efforts on pitches for net new business as well as organic growth. Develop client proposals, and contribute to case studies that demonstrate our expertise.
• Trendspotting and Industry Perspective: Stay ahead of digital trends, sharing insights with the team and applying new approaches to enhance client strategies. Demonstrate an evidence-based opinion on the future of social media platforms, campaign integration and brand/executive social presence.
• Collaboration: Work cross-functionally with internal teams across PR, creative, content, strategy, insights and analytics, and clients to ensure seamless campaign execution.

Qualifications

• 10 years in digital/social media agency experience, with a strong focus on B2B in tech or healthcare.
• Proven success in securing new business and driving revenue growth for existing clients.
• Deep knowledge of social media, with expertise in both organic and paid campaigns.
• Strong understanding of the full digital marketing landscape.
• Proven track record in leading high-performing teams, motivating talent, and fostering professional development.
• Ability to adapt strategy quickly based on client needs and audience insights.
• Excellent verbal and written communication skills, with the ability to collaborate effectively with clients and internal teams.
• Experience in handling multiple projects simultaneously while maintaining organization and meeting deadlines.

Agency Operations

• Manage and prioritize work based on client goals, timelines, and team capacity.
• Mentor staff, elevating their development and ensuring high-quality output.
• Contribute to internal planning, training, and marketing initiatives.
• Actively participate in networking events, conferences, and seminars to stay at the forefront of the industry and build professional relationships.

Self-Development

• Set and track quarterly goals with your manager, actively seeking opportunities for growth and self-improvement.
• Demonstrate a commitment to continuous learning by attending professional development events and staying up-to-date with industry trends.

Apply now and let's explore the possibilities together!