Digital Marketing Specialist

Here is what you will be doing as part of the team:

Business Title: Digital Marketing Specialist

Objective

The Digital Marketing Specialist (DMS) is responsible for planning and executing digital marketing initiatives consistent with Gemaire's overall marketing and e-commerce strategies. This includes (but is not limited to) email marketing strategy and execution, marketing automation, social media management, and paid advertising (PPC) campaigns. This position will provide strategic and tactical recommendations on messaging, processes, and tools to increase overall customer engagement, optimize lead generation/nurturing, and drive e-commerce adoption. The DMS is also responsible for collaborating cross-functionally with internal and external staff to create original content, assets, and campaigns on social media that drive brand awareness and promote a positive company image.

About Us

Looking for a cool job? Join the HVAC industry leader!

Gemaire Distributors is a fully owned subsidiary of Watsco, Inc. (NYSE: WSO), the largest network of HVAC distribution businesses in the U.S. As one of Watsco's subsidiaries, Gemaire distributes top-quality HVAC/R equipment and supplies from more than 110 locations in 12 states including Florida, Georgia, North Carolina, South Carolina, Mississippi, Texas, Virginia, Alabama, Louisiana, California, Nevada and Arizona. Our customer-focused associates, vast inventory and technology initiatives allow us to provide our customers with best in class service.

As a member of the Gemaire team you will enjoy:

• Exciting opportunities with a company that is growing
• Great work hours! Standard business hours are Monday-Friday with occasional Saturdays
• Competitive pay
• Paid time off
• Tuition assistance
• Medical, dental, and vision insurance
• Life insurance coverage
• 401(k) Plan
• Employee Stock Purchase Plan
• Short Term/Long Term Disability
• Health Savings Account with employer contribution
• Employee Referral Program
• Employee Purchase Program
  
  

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Job Requirements

Duties and Responsibilities:

Graphic Design (50%)

Designing: Creating visual concepts for digital and printed materials, such as websites, brochures, social media posts, and more.

• Managing: Overseeing the design process from start to finish, reviewing junior designers' work, and providing feedback.
• Collaborating: Working with team members to understand design requirements and ensure consistency in branding.
• Mentoring: Providing creative direction and mentoring junior designers.
• Staying current: Keeping up with design trends and ensuring the final product meets high standards.
• Using software: Being proficient with graphic design software, such as Adobe Creative Suite.
• Email Marketing Automation & Campaign Management (40%)
• Develop strategies and campaigns that drive digital engagement and demand generation across existing and potential clients (installers & contractors).
• Collaborate cross-functionally to plan, build, schedule, and optimize email campaigns, integrated holistically with other channels’ marketing campaigns.
• Analyze, optimize, and report on the performance of all campaign types to drive digital engagement, revenue growth, brand awareness, and subscriber list growth.
• Campaign types include promotional campaigns, new product and program announcements, ecommerce adoption & lifecycle growth campaigns, new customer nurturing & re-targeting, etc.
• Leverage customer segmentation to efficiently and effectively drive content creation and campaign targeting. Maintain data hygiene within the automation tools to ensure accurate segmentation and targeting.
• Create nurturing and scoring programs to support sales and marketing growth objectives.
• Make recommendations for marketing automation or technology enhancements based on company & customer needs and industry trends/innovations.
• Understand and ensure compliance and opt-in policies are followed throughout all email marketing campaigns. Know and comply with CAN-SPAM and other privacy laws.
• Social Media & PPC (Paid Advertising) (10%)
• Design, plan, and execute the Gemaire social media strategy. Support and align with marketing strategies, programs, and messaging holistically with other Gemaire channels and teams.
• Work collaboratively with the team lead to develop a monthly content marketing strategy, tactics, and editorial plan (calendar) that aligns with and supports business objectives.
• Create and publish timely, original, relevant, audience-specific, high-quality content & campaigns that generate engagement, goodwill, loyalty, and e-commerce adoption with Gemaire’s website, apps, and field organizations.
• Maintain awareness of competitive organizations and current industry news.
• Develop and manage new PPC programs, including Google Ads, Meta Ads, LinkedIn, TikTok, and others.
• Create synergistic ad campaigns that support email, social, and other marketing campaigns, driving traffic to Gemaire.com and downloads of Gemaire mobile apps
  
  

In addition to the above responsibilities, this individual is held accountable for all other duties as assigned.

Required Qualifications

• Bachelor's degree in graphic design, marketing, or related field, or equivalent experience.
• 3 to 5 years of relevant experience with graphic design and email marketing automation.
• 3 to 5 years of experience with CRM platforms such as Salesforce Marketing Cloud, Mailchimp, Hootsuite, etc.
• Experience building and executing email campaigns utilizing comprehensive list segmentation, lifecycle/drip automation, and triggered events within an ESP.
• Must be customer-focused and empathetic, with a passion for understanding consumer behavior, including knowledge of the marketing funnel and customer purchase journeys.
• Highly organized, detail-oriented, and deadline-driven.
• Strong project management and multi-tasking capabilities and a high level of initiative.
• Exceptional communication (spelling, grammar, creative writing) skills.
• Experienced with web analytics (Google Analytics or similar). GA, IQ certification is a plus.
• Google Ads and/or Facebook Ads experience is a plus.
• Mobile marketing experience is a plus.
  
  

Preferred Qualifications/Education Requirements:

Bachelors Bachelor's degree in graphic design, marketing, or Degree related field, or equivalent experience.

3 to 5 years of relevant experience with graphic design and email

marketing automation.

Work Schedule: Hybrid Schedule, working 2 days minimum at the office/branch a week.

Some travel required.

Physical Demands

Demand Frequency

Sedentary – Lifting 0-10 pounds Occasional

Light Lifting – 10-20 pounds Never

Moderate Lifting – 20 to 50 pounds Never

Heavy Lifting – 50 to 100 pounds Never

Pulling/Pushing, Carrying Never

Reaching or working above shoulder Never

Walking Occasional

Standing Occasional

Sitting Constant

Stooping Never

Kneeling Never

Repeated Bending Never

Climbing Never

Desk Work/Computer use/Telephone use Constant

Operating a motor vehicle Never

Operating a commercial vehicle Never

Operating warehouse equipment, forklift, baseloid lift etc Never

Other – Talk, Drive, visit customers etc. Frequent

EEO Statement:

Watsco and its subsidiaries are an Equal Opportunity Employer and do not discriminate on the basis of age, color , race, religion, disability, sex, or national origin. We support a diverse and inclusive workplace where we employ, retain, terminate, and otherwise treat all employees and job applicants on the basis of merit, qualifications and competence.