Digital PR Specialist

Job Title: Digital PR Specialist – Behavioral Health

Location: Torrance, CA (In-Office)

Employment Type: Full-Time

Compensation Range: $65,000-$70,000

Benefits: Comprehensive benefits package, including health insurance, 401(k) matching, paid time off, and more.

About Us

About Your Behavioral Health (YBH): YBH operates several brands with a goal to help as many people as possible by making affordable, integrative and exemplary treatment easily accessible across the full continuum of behavioral health care. With a relentless commitment to the communities we serve, we have established a full continuum of services—from detox, dual diagnosis and mental health residential programs for adult men and women, to outpatient treatment (PHP, IOP & OP) for teens and adults to psychiatry and aftercare, sober living—all which help cater to the diverse needs of our partnering providers and clients.

We are seeking a strategic Digital PR Specialist to join our team. This in-office role requires exceptional writing abilities, strong media relations skills, and the capacity to develop compelling stories that earn high-quality coverage and backlinks while enhancing our digital presence in the behavioral health space.

Key Responsibilities

• Develop and execute digital PR campaigns that generate trustworthy backlinks and media coverage in the healthcare industry.
• Create newsworthy story angles and pitch compelling content to journalists, bloggers, and industry publications.
• Write high-quality content including guest posts, expert commentary, and thought leadership pieces.
• Build and nurture relationships with journalists, editors, and industry influencers.
• Identify trending topics and newsjacking opportunities to secure media coverage and backlinks.
• Collaborate with internal subject matter experts to develop unique insights and data-driven content.
• Manage our brand presence across relevant directories and platforms.
• Monitor and report on PR campaign performance, including coverage secured and traffic referred.
• Work closely with the marketing and digital team to align PR efforts with broader content strategies.
  
  

Qualifications

• Bachelor's degree in Public Relations, Journalism, Communications, or related field
• 3+ years of experience in digital PR, media relations, or content marketing
• Exceptional writing skills with the ability to craft compelling narratives and adapt tones for different audiences.
• Proven track record of securing media coverage and high-authority backlinks.
• Experience with media monitoring tools and SEO platforms.
• Demonstrated ability to build and maintain professional relationships with media contacts.
• Excellent project management skills with ability to manage multiple campaigns.
• Knowledge of SEO best practices and their relationship to PR metrics.
• Understanding of behavioral health industry preferred.
  
  

What We Offer

• Competitive yearly wage range of $65,000-$70,000
• Health, dental, and vision insurance.
• 401(k) with company matching.
• Generous PTO and holiday schedule.
• Professional development opportunities.
• A supportive, collaborative work environment with a mission-driven team.
  
  

Please Note: This is an in-office role based in Torrance, California. Remote work opportunities are not available for this position.

The Company is dedicated to creating a workplace that values and respects every individual. Our commitment to diversity, equity, and inclusion drives us to foster an environment where all backgrounds, perspectives, and experiences are welcomed and valued. We believe that a diverse team enhances our ability to innovate and serve our community effectively. We strongly encourage applicants from all walks of life to apply and join us in our mission to make a positive impact.