Brand Development and Marketing Specialist
PROMISE CARE NJ
Date: 1 week ago
City: East Orange, NJ
Salary:
$52,000
-
$70,000
per year
Contract type: Full time
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Promise Care is seeking a dynamic and creative Brand Development and Marketing Specialist to enhance our market presence and build a strong, consistent brand identity. This role will drive efforts to increase brand recognition through online platforms, targeted advertising, and community engagement. The ideal candidate is a strategic thinker with a proven ability to manage digital marketing campaigns, create compelling content, and foster engagement across multiple channels.
Brand Development and Marketing Specialist Key Responsibilities:
Brand Development and Marketing Specialist Key Responsibilities:
- Brand Strategy and Development:
- Develop and implement strategies to increase brand awareness and market presence in alignment with Promise Care’s mission and values.
- Ensure brand consistency across all platforms, materials, and communications.
- Social Media Management:
- Create and execute a social media calendar for platforms including LinkedIn, Instagram, and Facebook.
- Develop engaging posts highlighting company achievements, employee stories, patient testimonials, and educational content.
- Monitor and report on social media performance metrics, ensuring growth and engagement goals are met.
- Content Creation and Marketing:
- Design, write, and distribute a monthly newsletter targeting patients, employees, and stakeholders.
- Produce visually appealing and informative marketing materials, such as brochures, presentations, and digital ads.
- Collaborate with clinical and administrative teams to generate authentic and impactful content.
- Digital Advertising:
- Plan and manage Instagram and LinkedIn targeted ad campaigns, optimizing for reach, engagement, and conversion.
- Track and analyze campaign performance to refine strategies and achieve ROI goals.
- Community and Market Engagement:
- Represent Promise Care at local events, conferences, and online forums to strengthen community ties and brand visibility.
- Identify and pursue partnerships and sponsorship opportunities that align with brand goals.
- Analytics and Reporting:
- Utilize analytics tools to measure the success of marketing initiatives and provide actionable insights.
- Prepare regular reports on key performance indicators (KPIs) to share with leadership.
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing, brand management, or a related role.
- Proven expertise in managing social media platforms and advertising campaigns.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and email marketing platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Highly organized and able to manage multiple projects simultaneously.
- Experience in healthcare or a related industry.
- Knowledge of SEO and content marketing best practices.
- Familiarity with CRM tools and marketing automation platforms.
- Competitive salary and benefits package.
- Opportunity to shape the brand identity of a growing healthcare organization.
- Supportive and collaborative work environment.
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