Director of Technical Marketing
ATUM
Date: 1 week ago
City: Newark, CA
Contract type: Full time
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At ATUM we are industrializing biotechnology from Genes to Proteins to Cell Lines. ATUM’s tools and solutions are fueling the transformation of biology from a discovery science to a sustainable engineering discipline. By collaborating with our clients, ATUM develops innovative technologies and services to accelerate breakthroughs and move research & development further faster. Our focus on scientist-to-scientist problem solving creates long-term partnerships with our clients. For over 20 years we have been at the intersection of synthetic biology and machine learning and its application across a multitude of industries from pharmaceuticals to biocatalysis to food.
Core Focus
ATUM is seeking a Director of Marketing based at our headquarters in Newark, CA. The successful candidate will utilize marketing and scientific expertise to launch new offerings and implement marketing activities for our cutting-edge portfolio. Responsibilities will include:
Benefits
Core Focus
ATUM is seeking a Director of Marketing based at our headquarters in Newark, CA. The successful candidate will utilize marketing and scientific expertise to launch new offerings and implement marketing activities for our cutting-edge portfolio. Responsibilities will include:
- Support launch of new products by developing presentations, collateral, sales training materials, awareness campaigns and website content
- Develop marketing collateral including brochures, data sheets, application notes, flyers, presentations, video projects, etc.
- Support tradeshows by developing messaging, conference emails, and collateral; ownership for scientific abstract submission, poster and podium presentation schedules
- Create, organize, and manage campaigns to generate leads that will drive a robust sales funnel
- Manage our HubSpot CRM system, develop and monitor metrics of campaigns and manage leads into the funnel
- Work with our vendors to optimize and publish website content updates
- Travel to marketing events as required
- Track success using KPIs and other metrics and report out to senior leadership on a regular basis
- Create and manage the release process for company press releases, manage and distribute materials to the media
- Minimum 2 years’ marketing experience, ideally including launching new products and services in life sciences
- Bachelor’s degree in life sciences, communications or marketing
- Experience with CRM systems (e.g. HubSpot)
- Understanding of online/digital marketing, website management and social media
- Scientific background or advanced degree in life sciences with experience in biotechnology / biotherapeutic development is a plus
- Experience in using AI tools (e.g. Jasper) for content generation is a plus
- Must be able to work independently, communicate proactively, manage multiple projects and prioritize daily tasks
Benefits
- Be part of the next gen biotech revolution
- Excellent growth opportunities
- Great Compensation & benefits package
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