Sales Manager, Destination Sales
Cruise Planners HQ
Date: 1 week ago
City: Coral Springs, FL
Contract type: Full time

Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. Cruise Planners has achieved Top Producer status with virtually every cruise line, tour, and resort company. Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years and recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Cruise Planners positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. Cruise Planners Home Office has won awards such as Coolest Offices and Top Places to Work in South Florida by Sun Sentinel and South Florida Business Journal.
Job Summary
Join the Home Office Team of the largest network of Franchise Travel advisors in the United States and Top Franchise company in the nation, with a growing footprint in all 50 states. This role is directly responsible for cultivating relationships to grow sales with Tourism Boards and All-Inclusive Resorts. The ideal candidate will have a hotel or tourism board background and be responsible for directly maintaining and developing partner relationships, negotiating preferred agreements, marketing investment and securing participation at Cruise Planners events. This is a hybrid role (Mon & Fri virtual) and based in Coral Springs, Fl. Headquarter office.
Responsibilities
This is not an exhaustive list of all functions and responsibilities that the position may be required to perform.
Competencies
Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment.
Job Summary
Join the Home Office Team of the largest network of Franchise Travel advisors in the United States and Top Franchise company in the nation, with a growing footprint in all 50 states. This role is directly responsible for cultivating relationships to grow sales with Tourism Boards and All-Inclusive Resorts. The ideal candidate will have a hotel or tourism board background and be responsible for directly maintaining and developing partner relationships, negotiating preferred agreements, marketing investment and securing participation at Cruise Planners events. This is a hybrid role (Mon & Fri virtual) and based in Coral Springs, Fl. Headquarter office.
Responsibilities
- Develop and maintain strong relationships with Tourism Boards, Hotels and All-Inclusive Partners for continued sales growth
- Identify new opportunities to partner with Tourism Boards, and All-Inclusive properties
- Negotiate preferred partner agreements, to include but not limited to exclusives offers, promotions and commissions
- Research technology communication tools (API) and provide feedback and make recommendations
- Craft customized Marketing Plans to optimize opportunities on a consistent basis
- Collaborate with the marketing team to position partners in Cruise Planners initiatives that generate results
- Monitor marketing performance and provide feedback and recommendations for increased ROI
- Effectively manage marketing budgets and ensures timely invoicing of initiatives
- Lead weekly business reviews with partners to review performance, booking trends and opportunities
- Ability to analyze revenue reports and pacing towards goals
- Collaborate with Events Team to optimize partner sponsorship opportunities at Cruise Planners events
- Stay current on industry trends
- Leverage all internal communication channels to convey opportunities to our network of advisors
- Participate in Trade Events or Conferences as necessary
- Limited travel will be required in this role
- Infuses a positive, overall entrepreneurial spirit to the internal and external customer
- Other related duties as assigned
This is not an exhaustive list of all functions and responsibilities that the position may be required to perform.
Competencies
- Must be able to develop relationships and uncover opportunities
- Excellent oral and written communication skills, coupled with problem-solving/customer service skills/marketing knowledge and listening skills
- Strong organizational skills with an ability to multi-task in a team environment
- Excellent writing and presentation skills
- Demonstrate good working knowledge of Microsoft Office (Word, Excel, PowerPoint)
- Analytical skills necessary for interpreting data and setting goals relevant to the data
- Relationship management and interpersonal skills
- Project management and decision-making abilities
- Bachelor's Degree Preferred
- 5+ years of relevant experience
Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment.
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