Director of Partnership Activation

THE LPGA PURPOSE

The LPGA is committed to being the global leader in women’s golf and to use our unique platform to empower, inspire, and advance opportunities for girls and women, on and off the golf course.

At the LPGA our identity is shaped by our core values: equity and fair play, inclusion, integrity, excellence, and leadership. We prioritize equity and fair play, fostering an environment where every individual experiences equal respect and opportunity. Inclusion is integral to our culture, celebrating diversity as a source of strength. We are unwavering in our commitment to excellence. From the professionals on the course, to the employees behind the scenes, we strive for the utmost performance and achievement. Leadership is not confined to titles but is a shared responsibility at every level, empowering individuals to lead with vision and contribute to our overarching mission.

Job Summary

The Director of Partnership Activation will manage the day-to-day operation of the Partnership Activation Department with a focus on providing our partners with world-class service and strategic activation platforms resulting in increased partnership retention and revenue.

Essential Duties And Responsibilities

• Oversee assigned partnership service and activation for LPGA Tour partners
• Manage, train and supervise corporate partnership team members
• Enhance current partnership agreements with focus on new/improved activation platforms
• Lead and own all renewal conversations with partners while driving upsell opportunities
• Use creative thinking and industry knowledge to maximize ROI for each partner
• Fulfill LPGA Tour partnership agreements with exceptional customer service
• Responsibility and accountability for department revenue targets and budget management
• Conduct face-to-face meetings and presentations with current and prospective partners
• Manages all partnership deliverables (i.e. signage, print, promotional, tournament, social, digital, hospitality, etc.) to ensure quality standards and that client expectations are met and activations are compliant with policies
• Oversee mid-season and end of season partner recaps
• Utilize CRM as a tool for inventory management and fulfillment tracking
• Increase annual partner investments via upsells and new activation elements
• Plan and execute all partner events from start to finish
• Work with other departments to ensure fulfillment of all client deliverables/communication
• Strive to achieve company and department goals and objectives
• Develop strong, long-term relationships with both clients and co-workers
• Perform other duties, as assigned
  
  

Qualifications

• College Degree (preferably in Business or Sports Management) or equivalent work experience
• Minimum of 7-10 years in partnership marketing
• Marketing and promotions planning background
• Proven ability to lead, mentor, and develop high-performing teams, fostering a collaborative and results-driven culture
• Skilled in providing strategic direction, setting clear goals, and empowering team members to achieve business objectives
• Exceptional time management skills with the ability to prioritize and manage multiple projects, deadlines, and stakeholders
• Familiarity with Salesforce/ KORE or similar CRM system
• Domestic and international travel is required and must be able to work evenings and weekends as needed.
• Ability to communicate complex ideas, and represent the organization with professionalism and credibility
• Must be presently authorized to work in the U.S. without a requirement for work authorization sponsorship by our company for this position now or in the future
  
  

The LPGA offers a hybrid schedule with 2-3 days in office each week, competitive salary and benefits package that includes, medical, dental, vision, life, and disability insurance, paid time off, 401(k) with employer match, golf and fitness center privileges, access to all of our events, and many other great benefits to all full-time employees.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.