Product Marketing Manager

Responsibilities:

• Support strategic initiatives ranging from OKRs, business reviews, and emergent projects and enable the organization to execute with a high quality, rigor, speed, and efficiency
• Use research and data to influence product strategy by clearly articulating customer feedback and market insights
• Support go-to-market activation strategy and supporting processes to drive scale and cohesion across all product areas globally
• Plan and execute offsite meetings within the organization and with XFNs
• Support effective and transparent communication channels to align and partner with internal as well as external stakeholders
• Create opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization

Minimum Qualifications:

• Experience in consulting or project management
• BA/BS degree
• 3+ years of product marketing or product management in the tech industry
• Comfort with ambiguity and using a data-driven approach to establish strategy and priorities
• Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning

Preferred Qualifications:

• Ability to manage multiple projects and have a good sense of prioritization to drive the highest impact in the role (partnered with technical stakeholders to represent market requirements)
• Experience operating in a fast-paced environment and flexibility to work across multiple time-zones
• Entrepreneurial spirit
• Experience supporting advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.