Creator Product Adoption Manager, Automotive

Role Overview

This role will specifically focus on driving product adoption in the automotive vertical, ensuring that creators in the automotive space can effectively leverage platform tools to enhance their content, audience engagement, and overall success.

Responsibilities

• Develop, support and execute scaled product programs (manage end to end) focussed on driving large-scale participation and product adoption from creators on the platform
• Work with product team to identify potential program/project opportunities and outlines based on product roadmaps and data driven needs
• Work with local/regional ops teams to rollout scaled product adoption frameworks and programs locally
• Align on standardized, clear measurement plans and set joint OKRs in line with Creator and product PGC team. Track program progress to program goals, incorporate improvement tweaks in realtime to optimize program success metrics
• Evaluate successful program components and execution as well as areas for improvement to synthesize back to key XFN stakeholders
• Build strong relationships with XFN teams needed to operationalize product programs (eg GUO / Product Ops, PMM, Product, Comms, USDS, legal, etc)

Qualifications

Minimum qualifications

• BA/BS degree or equivalent practical experience
• Have a strong understanding of creator economy and proven experience in working with creators
• Experience working with creator related product - understanding the creator product journey, product tool across different platforms
• 5+ years experience working in program management/development, product marketing, and/or product management
• Proven experience working with complex data sets & the ability to make data-driven decision
• Excellent written, verbal, and professional communication skills
• Superior attention-to-detail, multi-tasking, and time management skills
• A team player who is accountable, proactive, and solution-oriented

Preferred qualifications

• Proven track record of operating independently, demonstrating creativity, strong attention to detail, and managing multiple projects simultaneously
• Ability to work in a fast-changing environment
• Experience working in a global team, across multiple time zones and cross culturally

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

• The base salary range for this position in the selected city is $105000 - $135000 annually.
• Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).