Demand Generation Specialist II

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.

As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.

The Demand Generation Specialist II supports the planning, execution, and optimization of B2B demand generation programs with a focus on product-led growth (PLG) strategies. This role is critical in implementing and maintaining the marketing technologies and nurture programs that drive customer acquisition, engagement, and retention within a self-serve funnel. Reporting to the Marketing Automation Team Lead, this role collaborates closely with the entire Demand Generation team, as well as cross-functionally with Product, Sales, and Operations to ensure campaigns align with business objectives.

Job Responsibilities

• Partner with the Demand Generation Manager team and stakeholders to build and execute targeted multichannel campaigns, including email communications, nurture sequences, and outbound prospecting strategies that align with PLG objectives.
• Use CRMs and data enrichment tools for more targeted and effective campaigns.
• Support the implementation of campaigns that align with customer journeys, ensuring nurturing, engagement, and activation within the PLG funnel.
• Coordinate with the Demand Generation and Content team on content creation, scheduling, and deployment across various channels to align with campaign objectives and ensure timely delivery.
• Build and maintain responsive email templates, landing pages, and workflows that meet performance standards and ensure consistency across devices and browsers.
• Manage and optimize the lead lifecycle, including lead capture, scoring, nurturing, and enrichment.
• Collaborate with Sales and Operations teams to ensure accurate lead flow, prioritization, and alignment with CRM data.
• Monitor, analyze, and report on campaign performance metrics such as engagement rates, conversion rates, and lead progression through the funnel.
• Design and implement A/B and multivariate tests across email, landing pages, and outbound campaigns to improve engagement.
• Ensure campaigns adhere to regulatory standards, including CAN-SPAM, GDPR, and other relevant requirements, while maintaining high deliverability and sender reputation.
• Collaborate with the creative team to ensure brand consistency and messaging alignment across all channels.
  
  

Salary Range: $70,000 - $95,000

Education

• Bachelor’s Degree or equivalent (Marketing, Business, or Advertising preferred).
  
  

Experience

• 3-5 years of experience in demand generation, marketing automation, or a related field.
• Hands-on experience with marketing automation tools, CRMs, and lead enrichment tools.
• Experience with PLG funnels and SaaS/B2B environments is highly desirable.
  
  

Competencies – Skills/Knowledge/Abilities

• Strong experience with marketing automation platforms.
• Working knowledge of HTML and CSS.
• Proficiency in analyzing campaign performance deriving actionable insights to optimize ROI.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong verbal and written communication skills for effective collaboration.
• Ability to develop innovative solutions to meet campaign challenges and continuously improve on strategies.
• Passion for understanding customer behavior and designing campaigns that align with their needs.
  
  

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK (http://nelnetinc.com/careers/benefits/) .

Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance.

Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or [email protected] .

Nelnet is a Drug Free and Tobacco Free Workplace.

You may know Nelnet as the nation’s largest student loan servicer – but we do more than that. A lot more. We’re also a professional services company, consumer loan originator and servicer, payment processor, renewable energy innovator, and K-12 and higher education expert (and that’s just a shortlist). For over 40 years, we’ve been serving our customers, associates, and communities to make dreams possible.

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