Acura Marketing Specialist - Regional

What Makes a Honda, Is Who Makes a Honda

Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals.

At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Job Purpose

Acura Marketing is seeking a highly motivated and detail-oriented professional to serve as a Marketing Specialist, supporting the Regional Marketing team. This role is essential in day-to-day regional marketing operations, including working with Sales and Zone teams, providing information to Zones to support dealer requests and working with the Compliance agency to ensure dealers’ marketing efforts are compliant. This role will also be the main contact for gathering and organizing data as it relates to marketing performance indicators and regional marketing funds to ensure dealers’ marketing activities are effective in driving sales. Additionally, this role will support local/regional activations or events as they arise.

Key Accountabilities

Regional Marketing Operational Support

• Coordinate and support Tier 3 marketing activities
• Share monthly marketing deck and monthly marketing health tracker (by market) with Zones
• Gather/organize and pull marketing performance indicators for the team
• Understand core marketing KPIs: Qualified Web Traffic Ratio to Sales, Google Search Trends, Edmunds Purchase Intent Indicator, Acura Brand Health Tracker)
• Understand and support team with coordination efforts between Sales, Incentives and Advertising to ensure incentives and marketing messages are aligned
• Must understand creative needs by market to help relay needs to internal production team
• Ensure all Ad Builder assets are current and communicated to Zones & Dealers
• Support Acura event marketing activities and engage dealer body participation in execution of events
  
  

Acura Digital Dealer Program & Compliance

• Proactively participate in weekly J.D. Power (JDP) meetings to understand Tier 3 marketing activities, performance, action items and upcoming opportunities – provide support to teams as directed
• Understand Regional Marketing Funds (RMF) distribution and dealer utilization each quarter
• Collaborate with compliance agency (Ansira) and Zones to ensure all brand guidelines are being met (e.g., dealers are within compliance)
• Attend Ansira status meetings to understand dealer compliance issues or other RMF-related topics, to support team with follow-up action items 30%
  
  

Sales/Zones Correlations, Grass Roots, Dealer Meetings

• Understand AHM’s marketing objectives and plans in order to communicate and collaborate effectively with Zones and Dealers
• Assist with creating marketing presentations, as needed, to share with Sales, Zones, Dealers and internal stakeholders
  
  

Operations

• Supports the team with general operations and ad-hoc assignments as needed
• Assist with special projects for further development
• Support regional activations/events (e.g., Acura Grand Prix of Long Beach)
  
  

Qualifications, Experience, And Skills

Minimum Educational Qualifications

• BA / BS required
• Emphasis in marketing, communications, advertising or a related field strongly preferred
  
  

Minimum Experience

• 2+years of experience in marketing or similar roles
  
  

Other Job-Specific Skills

• Auto field experience preferred – experience working with dealers
• Resourceful team player
• Proficient in data management, reporting and insights
• Autonomous, highly motivated and goal-oriented
• Organized with strong attention to detail
• Superior time management skills—can multitask and prioritize deadlines
• Proficient in Microsoft Suite, with heavy emphasis in Excel and PowerPoint
• Ability to communicate effectively and tactfully with persons of all levels
  
  

Job Dimensions

Decisions Expected

Makes/influences decisions that would contribute to executing broader strategies; operates at tactical level that supports supervisor’s direction

Reviews compliance issues and determines what actions are required next by dealers

Can assess project requests and provide input or feasibility feedback

Working Conditions

95-100% normal office conditions - desk job with laptop, meetings, conference calls

0-5% travel

Work Style: Remote

Relocation Available: No

Occasional night / weekend hours (OT available)

Location: Torrance, CA

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.