Senior Director, Marketing

Description

Our client is a clinical-stage oncology company focused on developing novel targeted therapies to inhibit targets in unique cancers. The company’s R&D pipeline comprises of inhibitors for use in combination treatment strategies. As a new member of the team, you will join other outstanding professionals in a tireless commitment to cancer patients.

The Opportunity:

Reporting directly to the VP, Commercial Development, the marketing leader will help develop and deliver our clients marketing plans for the company’s lead programs in preparation for anticipated launches.

You will work within the Commercial team to define the marketing strategy and tactically deliver critical marketing activities on the Commercial roadmap, for example, market research and patient journey mapping, branding, messaging and content delivery. You’ll collaborate with cross functional teams to provide a commercial marketing perspective on clinical, medical affairs, and market access initiatives. You will grow your team to support expanding marketing needs. This position is based out of our headquarters in Redwood City, CA.

• Partners and shape the strategic marketing plan and oversee launch readiness initiatives based on deep customer insight; branding, positioning, messages, story flow and creative imagery to prepare for and deliver successful oncology product launches.
• Leads the development and implementation of the promotional platform (e.g., messaging, market research initiatives, unbranded website etc.).
• Prioritizes, develops, and implements promotional and disease education tactics (including print and digital promotions, peer-to-peer programming, and key customer marketing initiatives) that establish value with our customers and contribute to achieving a successful product launch.
• Leads partner agency and vendor relationships and workflow.
• Operates as ambassador of the company, establishing organization as trusted member of the healthcare community to all relevant stakeholders (Patients, HCPs, Payers, Policy makers, Industry peers).
• Develops the Customer Marketing Team to understand the needs of the top institutions, key opinion leaders, the competitor landscape and other important healthcare providers to optimize promotional approach, selling tools, and educational programming.
• Demonstrates the ability to quickly understand complex markets, disease states, competitive landscapes, and relevant market and managed care dynamics.
• Establishes a strong relationship with medical affairs, and eventually, the sales team and other field-based commercial teams to ensure optimal execution; partner with Sales Training to develop a comprehensive and effective training plan.
  
  

Required Experience, Skills, and Education:

• Bachelor’s degree required (MBA preferred) with at least 8-10 years of progressive commercial experience in a biotechnology and/or pharmaceutical company. Successful history of developing and executing the marketing Experience in leading the launch of new products.
• Demonstrated ability to derive insights/analytics leading to the development of innovative marketing strategies.
• Strong leadership, with the ability to work well cross-functionally and influence across an organization at all levels.
• Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines.
• Ability to represent our client well externally: strong interpersonal skills including verbal and written communication.
• Entrepreneurial mindset, with a tolerance for ambiguity, and a passion for helping cancer patients.
  
  

Preferred Skills:

• Proven experience in a smaller, rapidly growing, company.
• Targeted oncology product experience strongly preferred.
• Sales experience and ideally sales or field leadership.
  
  

The base salary range for this full-time position is $240,000 to $270,000 for candidates based at our headquarters in Redwood City, CA. The range displayed on each job posting is intended to be the minimum and maximum salary for the position in Redwood City and will be adjusted for the local market a candidate is based. Our salary ranges are determined by role, level, and location. Individual pay is determined by multiple factors, including job-related skills, experience, market dynamics, and relevant education or training.

TSP Talent Solutions and our customers are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)