Regional Marketing Manager - Fiber

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As a Regional Marketing Manager for T-Mobile Fiber Field Marketing you will be responsible for coordinating custom marketing plans for a designated region of the US. This role will liaison with shared services and local intelligence to craft acquisition strategies designed to improve performance results. It involves working closely with cross functional internal support teams to identify scope and roadmap needs for the business and product roadmap. Using insights from current and past campaigns, this role will adapt and develop marketing strategies that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is a must. An understanding of the evolving home internet/Fiber space and the ability to articulate and positively orchestrate sophisticated marketing plans across multiple channels and teams are critical for success. This position will work with channel and product leads to foresee challenges and tactical solutions. This opportunity is an ambitious and exciting role for a marketing professional with a passion for building comprehensive plans designed to enhance long-term key objectives.

Responsibilities:

• Develop local marketing plans in conjunction with other broadband marketing teams and shared resources leading to budget allocations and KPI targets.
• Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated media and cross-channel acquisition plans.
• Leverages localized competitive intelligence for Fiber products working closely with Commercial marketing local leads.
• Partners with internal media teams and agencies to stay on budget and on target for leads goals.
• Also responsible for other Duties/Projects as assigned by business management as needed.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Management, or related field of study. Master's/Advanced degree preferred.
• 3 years of marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands.
• 2 years of delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution.
• Solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
• Experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
• Some travel required.
• At least 18 years of age.
• Legally authorized to work in the United States.

Base Pay Range: $63,600 - $114,700. Corporate Bonus Target: 10%. The pay range is based on various factors, such as work location, qualifications, and experience. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus based on their role.

Our benefits include medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off, and up to 12 paid holidays annually. We also offer mobile service & home internet discounts, pet insurance, and access to commuter and transit programs. To learn about T-Mobile’s benefits, check out www.t-mobilebenefits.com.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All employment decisions will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, disability, or other protected status.