Head of Marketing for Itepekimab

Job Title: US Head of Marketing, Itepekimab

Location: Cambridge, MA

About The Job

We are seeking a dynamic and experienced U.S Head of Marketing for Itepekimab. This role will oversee HCP and consumer marketing and is pivotal in driving the successful launch and market penetration of Itepekimab in the U.S. market. Itepekimab has the potential of being a first-in-class / best-in-class IL-33 for the treatment of uncontrolled COPD (Chronic Obstructive Pulmonary Disease). Itepekimab will address a significant unmet need in the COPD space, and is one of key assets driving Sanofi's ambition to become an Immunology powerhouse, and a leader in Respiratory specialty care.

The ideal candidate will have a strong background in pharmaceutical product launches, strategic marketing, and cross-functional leadership.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities

• Address key insights, and proactively identify customer needs in order to establish Itepekimab as the future standard of care in COPD.
• Develop and execute the go-to-market strategy, including product positioning, value proposition, campaign management and tactics development.
• Implement targeting, segmentation, and Omni-channel strategies.
• Ensure launch readiness, and establish key performance indicators to measure success.
• Serve as a core member of the U.S. Respiratory Leadership Team, providing commercial input and aligning global strategic business plans.
• Coordinate with R&D and global teams on launch elements such as FDA submission, packaging, sales force execution, and promotional messaging.
• Lead the Commercial planning process and cross-functional team to develop brand plans.
• Develop unbranded/branded campaigns and messaging based on customer insights.
• Oversee national marketing programs and develop marketing principles and competencies.
• Drive innovative marketing platforms, leverage digital technology, and develop customer/patient support solutions.
• Interface with medical, regulatory, and legal teams to create marketing materials.
• Work with managed markets on pricing, access, and contracting strategies.
• Manage marketing budget, including advertising, media, public relations, and market research.
  
  

Travel: Up to 40% (conferences, congresses, etc.)

About You

• Commercial and business acumen: strong track record in the pharma/bio-pharma industry driving commercial success and launching new products in a range of roles inclusive of marketing, sales, market access, and market research.
• Specialty Care experience is required; Respiratory knowledge and experience a plus
• Relationship management, conflict resolution and ability to work collaboratively, along with strong organizational and operational skills
• Ability to influence across all levels of the organization
• Data driven decision-maker; able to distill large amounts of data and information to find the lead story, communicate it effectively to others, and inspire action
• Global experience and/or prior international assignment a plus
• Bachelor’s degree required
• 10+ years of relevant healthcare or pharmaceutical industry experience
  
  

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
  
  

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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