Director, Value and Access Marketing

Senor Director, Value and Access Marketing

Bethesda, MD, USA

About The Role

The Precision AQ Strategic Marketing Director will support the organization’s marketing objectives by focusing on lead generation and overseeing the planning, organizing, and managing of marketing functions to achieve strategic objectives related to bookings and growth.

This highly matrixed role will partner with service-line business leads and other internal teams to create targeted marketing strategies aligned with Precision AQ’s goals. The Strategic Marketing Director will also manage and mentor junior team members, fostering a collaborative and growth-oriented work environment.

• Collaborate with service-line leads to identify strategic objectives and market challenges, designing marketing plans to support alignment across Precision AQ.
• Design and implement data-driven marketing strategies to increase engagement and incremental sales.
• Develop compelling marketing campaigns to drive bookings and customer acquisition.
• Create and disseminate a clear and consistent brand message that communicates Precision’s unique value proposition across all channels.
• Plan and execute marketing campaigns leveraging social media, content marketing, conferences, paid advertising, and other modalities.
• Organize PR initiatives, thought leadership content, and award submissions to enhance Precision’s visibility.
• Effectively manage budgets, ensuring that marketing investments deliver measurable ROI.
• Provide regular performance reporting, along with actionable recommendations for optimization.
• Monitor industry trends, marketing analytics, and innovations to identify new business opportunities.
• Manage and mentor junior marketing team members, ensuring high-quality work, alignment with strategy, and professional development.
  
  

Qualifications

Required:

• Minimum 5–7 years of marketing leadership experience, preferably in the life sciences or healthcare industry, with a demonstrated ability to perform independently.
• Minimum of 2 years of experience working in and knowledge of market access strategies and challenges (e.g., IRA, Value frameworks, etc.).
• Experience with social platforms such as LinkedIn.
• Strong writing abilities (writing sample required during the interview process).
• Proven experience managing and mentoring junior team members, fostering their growth and contributions.
  
  

Preferred

• Experience with marketing tools such as HubSpot and Salesforce.
• Knowledge of or experience working with life sciences companies.
  
  

Key Skills

• Leadership: Comfortable driving strategic and tactical initiatives and interacting with senior leaders.
• Team Management: Demonstrated ability to manage and develop junior marketing team members.
• Strategic Thinking: Proven ability to develop and execute marketing strategies that drive measurable business growth.
• Self-Motivation: Resourceful and organized, with strong attention to detail and time management skills.
• Communication: Excellent verbal, written, and interpersonal communication skills.
• Problem Solving: Analytical reasoning and decision-making abilities to prioritize multiple projects and meet deadlines.
  
  

Compensation And Benefits

Precision offers a comprehensive benefits package, including:

• A discretionary annual bonus.
• Health insurance, retirement savings plans, life insurance, and disability benefits.
• Parental leave and paid time off for sick leave and vacation.
  
  

Reasonable estimate of the current range: $160,000 - $240,000 USD

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