Social Media Manager

Description

About Us

Everything Kitchens is a leading online retailer of high-quality kitchenware, appliances, and cookware. We are passionate about helping home chefs, food lovers, and families create unforgettable moments in the kitchen. From baking with loved ones to perfecting the ultimate home-cooked meal, our mission is to inspire creativity and joy through food.

As we expand our digital presence, we’re looking for a creative, food-loving Social Media Manager to become the face and personality of our brand across social platforms. This role will focus on storytelling through food, engaging with culinary communities, and optimizing e-commerce sales on Meta Shop and TikTok Shop through entertaining and informative content.

Position Overview

The Social Media Manager will be Everything Kitchens’ digital personality—bringing the love of food and kitchenware to life on social media. This role is perfect for someone who thrives on camera, loves to cook, and enjoys sharing kitchen tips, recipes, and product demos in an engaging way.

Beyond creating engaging food content, you’ll host live shopping events, interact with food-loving audiences, and manage our Meta Shop and TikTok Shop to drive revenue. This position reports to the Director of Marketing & Sales and works closely with the marketing, vendor management, and creative teams.

Key Responsibilities

Be the Face & Voice of Everything Kitchens (Food-Focused Content Creation)

• Appear regularly in video content (Reels, TikToks, Stories, and YouTube Shorts), showcasing recipes, product demos, kitchen tips, and behind-the-scenes moments.
• Host engaging live-stream shopping events on TikTok Shop, Meta Shop, and other platforms, sharing product benefits while demonstrating cooking techniques.
• Showcase new products in action—whether it’s testing the latest stand mixer, reviewing a high-performance blender, or making a perfect cup of espresso.
• Engage with our audience through Q&As, kitchen hacks, personal food stories, and interactive content.
• Partner with the e-commerce chef to develop content that educates and entertains home cooks.
  
  

Social Media Strategy & Management

• Develop and execute a food-centric social media strategy across Instagram, Facebook, TikTok, Pinterest, and emerging platforms.
• Analyze performance metrics (engagement, reach, conversions) and adjust strategy accordingly.
• Stay ahead of food trends, viral cooking challenges, and social media formats (Reels, UGC, collabs, Lives).
• Manage daily posting, content scheduling, and community engagement to drive brand awareness and conversions.
  
  

Meta Shop & TikTok Shop Management

• Manage and optimize Meta Shop and TikTok Shop to drive products discoverability and sales.
• Leverage social media commerce tools (in-platform shopping, promotions, ads) to turn followers into customers.
• Develop live shopping and video strategies that align with trending food content and kitchen needs.
• Ensure accurate product listings, pricing, and updates on social commerce platforms.
  
  

Content Creation & Collaboration

• Work with the creative coordinator to produce visually stunning, mouthwatering food content.
• Partner with the e-commerce chef to create recipe-based product demonstrations, cooking tutorials, and expert kitchen tips.
• Direct and oversee UGC (User-Generated Content) strategy, food influencer partnerships, and brand collaborations.
  
  

Influencer & UGC Marketing

• Identify and collaborate with food bloggers, home chefs, and kitchen influencers to expand our reach.
• Develop and manage a UGC strategy to showcase real customers using our kitchenware.
• Track influencer campaigns, engagement metrics, and social commerce ROI.
  
  

Performance Tracking & Reporting

• Monitor and analyze social media and social commerce metrics.
• Provide monthly reports with actionable insights to enhance strategy.
  
  

Requirements

• 2+ years of experience in social media management, content creation, or e-commerce marketing.
• Comfortable on camera, with a passion for engaging audiences through food-focused content.
• Proven experience managing Meta Shop and TikTok Shop (or other social commerce platforms).
• Deep knowledge of food trends, cooking techniques, and the home chef community.
• Hands-on experience with social media scheduling tools (e.g., Later, Sprout Social, Meta Business Suite).
• Ability to collaborate with photographers, videographers, and influencers.
• Experience with paid social campaigns is a plus.
• Passion for cooking, kitchen gadgets, and creating food content is a MAJOR BONUS.
  
  

Why Join Us?

If you love food, social media, and being in front of the camera, this is your chance to turn your passion into a career.

Join Everything Kitchens and help us bring kitchens to life through engaging content, live shopping, and an amazing online community.