Partnership Marketing Fellow

Summary & Primary Functions:

The Mission of the Partnership Marketing team is to maintain and grow partnership revenue and increase the organization’s efficiency and profitability. The Partnership Marketing team contributes to profit growth by delivering contracted value, finding value add opportunities, and building strong relationships. The primary measurement for the Partnership Marketing and Partnership Sales teams, collectively, is revenue generation and the ability to find partners to fund and support specific initiatives of the Pittsburgh Penguins and the Pittsburgh Penguins Foundation.

This position’s main priority will be enhancing communication and increasing efficiency for the Partnership Marketing/Operations teams. The Partnership Marketing Fellow will help each teammate deliver contracted value and build strong relationships with our partners by trafficking traditional media assets, executing events and activations at a high level, and other tasks detailed below.

Job Responsibilities:

• Assist in game day processes
• Managing concourse activation internal/external communication & credentialing

• Manage department fan outreach sweepstakes & promotions
• Manage department standardized event execution (includes internal and external outreach, staffing, creating invitations and credentials, managing RSVPs)

• Breakfast & Happy Hour in the Room Events
• Away Game Watch Parties
• Meet & Greets
• Chalk Talks
• Assistance with Signing Sessions
• Trafficking Assets
• Manage and traffic LED Ring inventory

• Manage and traffic IPTV signage inventory
• Schedule, manage, and traffic e-mail blast inclusions
• Schedule, manage, and traffic radio spots
• Schedule and traffic web & mobile app ads/takeovers

• Maintain organized storage for partnership promotional items, autographed merchandise, etc.
• Managing legal process with additional buy agreements, renewal agreements/amendments
• Trak Platform Management (data entry & updating)
• Salesforce/KORE Platform Management (data entry & updating)
• Development of Proof of Performance photo management/Chorus database management
• Creation of Partner Recap Decks & Proof of Performance Reports
• Creation of Partner Playbook and Guidelines
• Accounting/Invoicing Management for Penguins and UPMC Lemieux Sports Complex partners

In addition to the duties described above, the Partnership Marketing Fellow will also participate in the Penguins’ exclusive Leadership Development Program. This program will provide regular opportunities for professional development, exposure to organizational leadership, and the ability to develop skills critical for the Fellow’s future career growth. A fundamental part of the program will include clearly defined goals between the Fellow and their Supervisor that will be tracked and measured for progress throughout the term of the year-long program.

Qualifications & Skills

• Recent graduate (within the past 1-2 years) with a degree in Sports Management, Business, Marketing, Communications, or a related field.
• Strong understanding of brand partnerships, sponsorship marketing, and fan engagement strategies.
• Excellent written and verbal communication skills, with strong attention to detail.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint).
• Passion for hockey and knowledge of the NHL business landscape.
• Ability to multitask, problem-solve, and work in a fast-paced environment.
• Willingness to work flexible hours, including evenings, weekends, and game days.
• Strong work ethic, professionalism, and eagerness to learn.