Marketing Associate

This position is deemed eligible for hybrid telework under DNCR's Telework Policy.

Recruitment Range: $48,222 - $57,838

(This is a range. Â Selected candidate's salary will be determined within this range

based on qualifications, equity, and funding at the time of hire.)

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Click here to see the Total Compensation Calculator

This position is located at

11 West Jones. St.

Raleigh, NC 27601

Primary Purpose of Position

The Marketing Associate works on a variety of Marketing projects for NCMNS with a heavy focus on social media, mail communications, marketing campaign planning, and implementation. This position works to strengthen the brand identity of the Museum with the public, attract new audience segments and increase engagement, and to support the outreach and revenue generation goals of the institution.

This position reports to the Head of Marketing and has no direct reports.

Key Responsibilities include but are not limited to

• Collaborating across Museum sections to develop marketing campaigns and collateral, with the goal of increasing attendance, attracting new audience segments, and generating new sources of revenue.
• Working with the Head of Marketing on the strategic and tactical execution of marketing campaigns, including the development of organic and paid content across multiple print and digital channels, not solely limited to social media, email, website, onsite displays, and community partnerships.
• Produce and edit photo and video content for social media.
• Create and curate engaging content to diverse audiences using clear written and verbal communication skills.
• Consistently convey accurate information in a consistent brand voice across all channels.Â
• Track and report analytics to marketing team to inform decisions about distribution and content.
  
  

Position/Physical Requirements

• Must be able to lift 50 pounds with or without reasonable accommodation.
• Must be able to move and assemble equipment such as tents, tables, signage, etc.
• Must be able to sit or stand in place for extended periods of time.
• Must be able to work Monday- Friday 8am - 5pm.
  
  

https://naturalsciences.org/

To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.

Qualified candidates must have or be able to

• Demonstrated experience writing and producing creative photo and video content for digital platforms (social media, email, websites, etc.)
• Demonstrated experience editing visual content using Adobe CS or equivalent editing software.
• Demonstrated experience retrieving, understanding, and synthesizing digital data and analytics for key performance indicators.
• Demonstrated experience planning and executing industry-standard marketing campaigns.
  
  

Management Prefers

• Demonstrated Project Management experience.
• Demonstrated experience speaking on camera.
• Submission of work samples is encouraged, including but not limited to campaign material and social media accounts to which you have curated or contributed content.
  
  

Some state job postings say you can qualify by an "equivalent combination of education and experience." If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See of oshr.nc.gov/experience-guide for details.

Bachelor's degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institutionÂ

AND

two years of experience in communications, public relations, or publicity work;Â

OR

an equivalent combination of education and experience.

Section/Unit Description

The work of the Communications & Marketing Section proactively engages diverse audiences across the state to inform and advance science education and elevate our research and collections connecting people to and deepening their relationship with the natural world. The section champion's the Museum's mission and advances operational plans. It provides cross-sectional collaboration to support the network across the State and contribute to total quality management.

The Marketing Unit supports the strategic organizational goals of visitation, audience engagement, and revenue generation.

Division Description

The State's museum devoted to science and nature, North Carolina Museum of Natural Sciences in central Raleigh is the largest institution of its kind in the Southeastern United States and, with over a million visitors a year, the state's most visited museum. Its 300,000 square foot downtown campus is augmented by Prairie Ridge Ecostation and satellite facilities in Whiteville, Greenville, and Contentnea Creek. Together, they provide a variety of curriculum-focused classes onsite, offsite, outdoors, and online for pre-kindergarten through graduate students across the state.

As a museum of nature, we integrate the dual concepts of illumination and inspiration with the work we do and the many stories we tell. In a time of unprecedented environmental challenges, nothing could be more critical. This nexus of ideas makes us unique. Across three vibrant floors of laboratories and exhibitions, our Nature Research Center provides an unparalleled opportunity to see science in action by watching museum researchers studying the natural world in real time. In the Nature Exploration Center, exhibits and live animal displays reveal North Carolina's rich natural habitats, wildlife, and geology from the Appalachian Mountains to the Atlantic Ocean.

Our programs and activities impact people in all the state's one hundred counties. We develop a variety of exhibits to share with institutions across North Carolina and support other museums by administering the North Carolina Science Museums Grant Program. We also engage the state's students indirectly by providing professional development training for teachers, research opportunities for classrooms, and outdoor learning environments on school campuses. https://naturalsciences.org/

Agency Description

The North Carolina Department of Natural and Cultural Resources (DNCR) takes care of the things that people love about North Carolina, literally from A to Z. The Arts to the Zoo, and so much else - parks, aquariums, historic sites, archaeology, African American Heritage Commission, science and history museums, the state Symphony, Library and Archives, historic preservation, land and water stewardship, and more. These places, and the ideas they represent, create a shared identity in North Carolina. They provide common ground. Everyone is welcome. The Department's vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state's diverse population, culture, and history. We encourage you to apply to become a part of our team.Â

Check out this amazing video about our Department.

The Department of Natural and Cultural Resources (DNCR) selects applicants for employment based on required education and experience and job-related knowledge, skills, and abilities without regard to race, religion, color, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age (40 or older), disability, National Guard or veteran status, genetic information, political affiliation, or political influence.

We are an Employment First state, ensuring that people with disabilities have equal opportunities to succeed in the state government workplace.  DNCR supports pay equity for women, establish paid parental leave for birth, adoption, and foster care, and implement fair chance policies. Join a team that welcomes, values, respects and supports all members of our work community.

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Application Process

Please watch our video here that walks you through each step of the application process.

Be sure to complete the application in full. Resumes may be uploaded with your application but will not be accepted in lieu of a fully completed application and will not be considered for qualifying credit. Â "See Resume" or "See Attachment" will NOT be accepted.Â

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Information should be provided in the appropriate areas, to include the following: Education, including high school and all degrees obtained, Work Experience, and Certificates & Licenses. It is critical to our screening and salary determination process that applications contain comprehensive candidate information.Â

Answers to Supplemental Questions are not a substitute for providing all relevant information within the body of your application. To receive credit for the supplemental questions, you must provide supporting information within the "Work Experience" section of the application, to support your answers.

If multiple applications are submitted to an individual posting, only the most recent application received prior to the closing date will be accepted. Applications must be submitted by 5:00 PM on the closing date.

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Due to the volume of applications received, we are unable to provide information regarding the status of your application over the phone. To check the status of your application, please log in to your account. Â Upon the closing date, applications are "Under Review" and will be screened by Human Resources for the qualified applicants. The hiring process may take several weeks. Â

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Degree/College Credit Verification

Degrees must be received from appropriately accredited institutions.  Transcripts, and degree evaluations may be uploaded with your application.  If you have student loans, becoming a state employee includes eligibility for the Public Service Loan Forgiveness Program. Visit www.studentaid.gov to learn more.

Veteran's and National Guard Preference

Applicants seeking Veteran's Preference must attach a DD Form 214, Certificate of Release or Discharge from Active Duty, along with the state application.

Applicants seeking National Guard Preference must attach an NGB 23A (RPAS), along with the state application if they are a current member of the NC National Guard in good standing.Â

Applicants who are former member of either the NC Army National Guard or the NC Air National Guard, with honorable discharge and six years of creditable service must attach a copy of the DD 256 or NGB 22, along with the state application.

ADA Accommodations

Consistent with the Americans with Disabilities Act (ADA) and the Pregnant Workers Fairness Act (PWFA), DNCR is committed to the full inclusion of all qualified individuals. As part of this commitment, DNCR will ensure that persons with disabilities, or known limitations covered by the PWFA, are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact the person indicated below.

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Employment Eligibility It is the policy of the State of North Carolina and DNCR that all employees provide proof of employment eligibility (immigration and naturalization) on the first day of employment.  We participate in E-Verify (Employment Eligibility Verification System).

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NEOGOV Technical Assistance

If you are having technical issues logging into your account or applying for a position, please review the Get Help/FAQ's information on the website. If you are still experiencing technical issues with your application, please call the NEOGOV Help Line at 855-524-5627.

 CONTACT INFORMATION: Â

N.C. Department of Natural and Cultural ResourcesÂ

Division of Human ResourcesÂ

Caroline McClintock

109 E. Jones St.

Raleigh, NC 27601

Phone: Â 919-814-6670

[email protected]