Senior Digital Marketing Manager

Company Profile

Club Car Wash is one of the fastest growing tunnel car wash companies in the United States. We currently operate 200+ stores throughout Missouri, Kansas, Illinois, Iowa, Oklahoma, Nebraska, Wisconsin, Texas, Arkansas, Tennessee, Colorado, and Minnesota with plans of expanding to several other markets. With this type of growth, there is boundless opportunities for career-minded talent who strives to provide exceptional service and excellent car wash quality for all our customers. Have fun working in a professional, indoor/outdoor work environment.

Are you ready to

JoinTheClub

As A Senior Digital Marketing Manager You Will

• Develop and implement digital strategies for customer acquisition and retention, through all digital channels focusing on nurturing existing relationships, increasing customer lifetime value, and driving upsell/downsell opportunities
• Lead platform strategies, including updating /creating playbooks and best practices tailored to Club Car Wash's unique brand identity, as well as go-to-market launch plans for emerging platforms
• Oversee multi-channel marketing campaigns to achieve qualified lead, pipeline, and membership goals, while collaborating with other team members
• Oversee day-to-day planning, buying, measuring and optimizing of acquisition efforts, applying a critical, quantitative eye to ensure we're hitting or exceeding new customer and revenue goals
• Collaborate with Digital Marketing Manager on efficiently managing and executing various paid digital campaigns, across channels including but not limited to: Google, Meta, YouTube, Streaming, Display, TikTok, Snapchat, SMS, Email
• Analyze and report on campaign performance, using data to optimize increase conversion rates and maximize ROI
• Develop competitive benchmarking, KPI measurement framework, campaign and trend tracking, as well as creative analysis
• Conduct A/B testing and experiment with new marketing tactics to continuously improve user acquisition and retention strategies
• Manage and allocate budgets effectively, ensuring optimal return on investment (ROI) for digital marketing initiatives and making necessary adjustments in real time
• Support new digital initiatives, platform integrations, or redesigns as needed
• Support managing external digital partners
  
  

What We Are Looking For In You:

• Bachelor's degree in marketing, Business, or a related field
• 5-7+ years experience in digital marketing, with a track record of successful campaigns and brand growth
• Proficiency in marketing tech stack, automation tools, and analytics platforms (CRM experience required. Service Now and Tenon experience a plus)
• Proficiency in A/B testing, conversion rate optimization, and performance metrics to optimize marketing funnel
• Proficiency with email, paid search, social, video, display, social, sms campaigns
  
  

Benefitting You:

• Career advancement opportunities - A job that grows with you, we promote our great team members
• On-site & continual training and development
• Competitive compensation including bonus opportunities
• Paid Time Off beginning from the day you start
• Comprehensive benefits package including medical, dental and vision for full-time employees
• Plan for your future with 401K contribution options
  
  

We are looking for friendly, enthusiastic people who enjoy serving customers

we will teach you everything else you need to know.

Club Car Wash is an equal opportunity employer.

All positions are contingent on passing a pre-employment drug screening and background check.

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