Associate Brand Manager

WHO WE ARE

At Ghirardelli, we’re on a mission to become a one-billion-dollar brand and beyond. We want to be every consumer’s first choice of premium chocolate, and we believe we can do that through our products and the way we do business, which are all inspired by our brand commitment to Making Life A Bite Better. We are a company committed to both personal and professional growth and believe that each employee contributes directly to Ghirardelli's growth and success.

This position is responsible for supporting the development and execution of plans for the assigned brand, as part of the long-term marketing strategy. The Associate Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth

• .Support the delivery of business revenue and profit target
• sSupport the long-term development of the bran
• dComplete special projects and other duties as assigned or as necessar

y
Scope of Responsibiliti

es
Portfolio Managem

• entResponsible for managing an assigned portfolio to include new product development, SKU rationalization, mix strategies and profit optimizati
• on.Support the development of the product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacenci
• es.Work with the cross functional team in the new product development proce
• ss.Support the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectatio

ns.
Business Anal

• ysisConduct regular external performance analysis of the brand, category, and competition using data from a wide range of sources, delivering clear recommendations to drive business gro
• wth.Reporting of key internal brand metrics, such as revenue & profit, with a clear understanding of key driv

ers.
Marketing Strategy & Exec

• utionSupport the development and execution of annual marketing
• plansExecute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive tr
• ends.Manage the product portfolio budget, including processing and tracking of inv
• oicesSupport the delivery of clear and inspiring annual marketing plans to sales organiza
• tion.Collaborate with customer marketing and sales to define and deliver customer specific prog
• rams.Manage the creative development process with internal teams and external agencies from briefing through critical feedback to exec

ution
Specific Knowledge &

• SkillsMBA Degree preferred +2-5 years Brand Management expe
• rienceExperience working in a leading Consumer Packaged Goods c
• ompanyGood foundational knowledge of how to develop and utilize elements of the marketing mix to drive business in high growth enviro
• nment.Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resi
• lienceStrong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclu
• sions.Excellent written communication skills and solid presentation
• skillsHighly proficient in Microsoft Excel and Powe

rPoint
Physical, Mental & Environmental Requi

• rementsRequired to regula
• rly sitMust be able to work seated or standing for at least
• 8 hoursMust be able to concentrate for extended periods of time paying close attention to
• detailWorks in a normal office envi
• ronmentRequired to travel up to 10% of t

he time
Sala

ry Range$103,000 -