Vice President of Marketing and Communications

Job Description

The Vice President of Marketing and Communications is a strategic leader responsible for

developing and executing Bronson's comprehensive marketing, communications, and brand

strategies. Reporting directly to the executive team, this role ensures alignment with Bronson's

mission, vision, values, and strategic goals while fostering a unified brand identity.

This position oversees departmental operations, including team leadership, budget management,

and cross-functional collaboration, and acts as the organization's spokesperson during media and

crisis communications. The VP also drives innovation in digital platforms, public relations, and

employer branding, ensuring Bronson is recognized as a healthcare leader and employer of

choice.

Key Responsibilities

• Brand Strategy: Develop and implement a robust brand strategy that aligns with
  
  

Bronson's mission and strategic priorities. Define and refine brand positioning, voice, and

identity to resonate across all audiences and channels.

• Digital Platforms: Oversee the website, intranet, and social media strategy in
  
  

collaboration with IT and service leaders, optimizing engagement and usability.

• Communication Growth Plans: Partner with stakeholders to design, execute, and
  
  

evaluate communication strategies that support organizational growth.

• Internal and External Communications: Craft compelling communication plans to
  
  

elevate Bronson's mission and values. Build strong media relationships and lead crisis

communication efforts.

• Department Operations: Manage departmental operations, including project workflows,
  
  

media purchasing, SEO, and reputation management. Develop and manage budgets to

achieve strategic goals.

• Cross-Functional Collaboration: Work with various departments (e.g., HR, DEI,
  
  

community engagement) to maintain brand consistency and develop a strong employer

brand strategy.

• Performance Metrics: Establish and monitor KPIs to evaluate the success of marketing
  
  

and communication efforts, adjusting strategies as needed.

Qualifications

Education

• Bachelor's Degree in Marketing, Communications, Public Relations, Business
  
  

Administration, Healthcare Administration, or a related field (required).

• Master's Degree in Marketing, Communications, Public Relations, Business
  
  

Administration, Healthcare Administration, or a related field (required).

Experience

• Minimum of 10 years of senior leadership experience in marketing and communications,
  
  

preferably in healthcare or high-performing health systems.

• Proven expertise in brand strategy, digital platform management, internal/external
  
  

communications, media relations, and public relations.

• Extensive experience in operational management, including budget oversight and project
  
  

management within marketing and communications teams.

• Strong understanding of healthcare consumer behavior, physician referral patterns, and
  
  

industry trends.

Key Competencies

• Strategic Vision: Translate organizational goals into effective marketing and
  
  

communication strategies.

• Collaboration and Influence: Foster partnerships across departments and ensure
  
  

consistent messaging.

• Healthcare Industry Knowledge: Deep understanding of healthcare systems and
  
  

consumer needs.

• Leadership: Build and inspire high-performing teams, fostering a collaborative and
  
  

innovative culture.

• Accountability: Ensure disciplined resource management and alignment with strategic
  
  

objectives.

• Adaptability: Respond effectively to changing media landscapes, performance metrics,
  
  

and crisis situations.

• Communication Skills: Simplify complex issues and present clear, engaging messages
  
  

to diverse audiences.

Leadership Style

The ideal candidate will be a visionary leader with excellent negotiation and problem-solving

skills. They will be approachable, team-oriented, and results-driven, promoting collaboration and

inclusivity. This individual will have exceptional interpersonal skills, emotional intelligence, and

a passion for aligning marketing efforts with Bronson's mission and values.

Requirements

For more information and to apply, click the Company URLand when applying, please put BMAA on your application. Please note BMAA will NOT forward your resume to employers from the job board AND to have your resume included in the BMAA resume book, you must be a current paid member of BMAA. To join, visit portal.blackmarketers.org/c/memberships