Marketing Community Liaison - Home Health and Hospice

Job Description Summary

Responsible for managing all aspects of organization marketing including managing the

members of the marketing team, establishing and maintaining positive relationships with

customers and referral sources, responding to customer requests and concerns, and

negotiating service contracts with managed care organizations, government agencies, and other

payers.

Essential Job Functions/Responsibilities

• Directs all daily marketing operations including providing direct oversight of the
  
  
  

establishment and implementation of marketing initiatives.

• Assures that staff understand and adheres to all laws, statutes and regulations regarding
  
  
  

anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and

accurate marketing materials.

• Ensures maximum third party reimbursement through effective negotiation of service
  
  
  

contracts with managed care organizations, government agencies, and other payers.

• Assists the Executive Director/Administrator in establishing organization volume projections
  
  
  

in the annual budget and in establishing allocations for the marketing department. Monitors

allocation of resources according to budgetary limitations.

• Continuously conducts market assessments and develops a comprehensive marketing plan
  
  
  

designed to meet budgetary volume projections.

• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral
  
  
  

and payer sources.

• Negotiates service pricing with insurance Case Managers and other payers within
  
  
  

established financial and credit parameters.

• Recruits, selects, orients, and directly manages members of the marketing team.
• Builds and monitors community, customer, payer and patient perceptions of Applied
  
  
  

Palliative and Hospice Services as a high quality provider of services.

• Provides leadership in strategic planning including identifying opportunities for additional or
  
  
  

improved services to address customer needs.

• Maintains comprehensive working knowledge of Applied Palliative and Hospice Services
  
  
  

markets including government agencies, major payer groups, key referral sources, and

competitor’s market positioning.

• Maintains comprehensive working knowledge in the field of marketing and shares
  
  
  

information with appropriate organization personnel.

• Maintains comprehensive working knowledge of community resources and assists
  
  
  

customers in accessing community resources should services not be provided by Applied

Palliative and Hospice Services

• Monitors and reports cost effectiveness of marketing efforts.
  
  
  

The above statements are intended to be a representative summary of the major duties and

responsibilities performed by incumbents of this job. The incumbents may be requested to

perform job-related tasks other than those stated in this description.

Position Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field, Master’s
  
  
  

Degree preferred.

• At least three years experience in health care marketing management preferably in hospice
  
  
  

care operations.

• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in
  
  
  

performing job responsibilities.