Channel Development and Sales Manager

Job Type

Full-time

Description

Established in 2007, Element Electronics began with a simple belief - every household should have access to TVs featuring cutting-edge technology. In 2014, we took our commitment further by opening a factory in Winnsboro, SC, making Element the sole major television company assembling TVs in the United States. Presently, we continue to challenge ourselves, expanding our product range to include electronics, home appliances, and grills while consistently providing customers with products showcasing the latest technology, all at affordable prices.

Responsibilities

The Channel Development and Sales Manager will be responsible for driving the growth of Element Electronics' new commercial division sales strategy with a focus on establishing and managing relationships within new and emerging B2B markets. This role will help build a robust partner ecosystem, optimize sales performance, and collaborate cross-functionally to meet business objectives. The ideal candidate will combine strategic thinking with hands-on execution to drive revenue growth through innovative channel sales strategies, market expansion, and product development. Other responsibilities include:

Channel Strategy and Development

• Develop and execute a comprehensive channel sales strategy, target new market opportunities and optimize existing partner relationships for our commercial division.
• Identify, recruit, and onboard channel partners to expand Element Electronics' market presence for both existing and new product divisions.
• Build and maintain strong relationships with distributors, resellers, and other channel partners.
• Monitor and refine the channel ecosystem using data-driven insights to meet business objectives.
• Gather market intelligence, customer feedback, and competitive insights to inform product strategy and positioning.
• Work closely with product teams to manage and refine the product roadmap and introduce enhancements and innovations based on user needs.
• Ensure product and service features meet market requirements and provide a competitive advantage for Element.
  
  

Account Acquisition and Relationship Management

• Lead the acquisition of key accounts in new markets and customize solutions to meet customer needs.
• Build and maintain strong relationships with high-profile accounts while ensuring trust, loyalty, and repeat business.
• Serve as the primary contact for key accounts and address any issues or concerns to ensure customer satisfaction.
• Lead the sales process from opportunity identification through deal closure while supporting sales partners in securing high-value contracts.
• Drive revenue growth by creating sales programs, promotions, and incentive programs tailored to channel partners.
• Set sales targets for channel partners and provide ongoing support to achieve or exceed these goals.
• Set and track performance metrics to drive channel sales and market development effectiveness and ensure sales objectives are consistently met.
• Regularly report on performance metrics, providing actionable insights to senior leadership in order to refine sales strategies and optimize efforts and resources.
  
  

Cross-Functional Collaboration

• Partner with engineering, product development, and customer support teams to integrate customer and market insights into product offerings.
• Align product launches and sales initiatives with broader market-entry strategies.
• Work closely with product management, marketing, and operations teams to ensure channel strategies align with company goals.
• Analyze market trends and feedback to inform pricing, promotions, and product development.
• Collaborate with marketing to develop co-branded materials, promotional initiatives, and go-to-market campaigns.
• Design and implement training programs to educate channel partners on Element Electronics' products, value proposition, and sales processes.
• Provide ongoing sales support and resources, ensuring partners have the tools needed for success.
• Foster strong, collaborative relationships with partners to drive long-term growth.
  
  

Requirements

• Bachelor's degree in business, marketing, or a related field.
• Minimum of 7 years in channel sales, partner management, or business development, preferably in electronics or consumer products.
• Strong understanding of product lifecycle management and competitive analysis.
• Proven track record of driving sales growth and developing effective channel ecosystems.
• Experience in K-12 or higher education sales or consulting is highly desirable.
• Familiarity with emerging markets, global sales channels, and B2B environments.
• Knowledge of CRM software and sales performance tools.
• Willingness to travel up to 50% to visit partners, attend trade shows, and meet key accounts.
  
  

Additional Information

This job description in no way states or implies that these are the only duties to be performed by the incumbent in this position. Associate(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments with or without notice.

• All duties and responsibilities are essential job functions and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the minimum levels of knowledge, skills, or experience.
• This is a full-time position. Days of work are Monday through Friday. Evening and weekend work may be required as job duties demand.
• This position requires travel as needed throughout the United States and abroad.
  
  

Equal Employment Opportunity Statement

Element TV Company, LP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age disability, or genetics. In addition to federal law requirements, Element TV Company, LP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the Company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Element TV Company, LP expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Element TV Company, LP’s employees to perform their job duties may result in discipline up to and including discharge.