Email Marketing Specialist

This role involves creating compelling email content with a consistent tone and style, scheduling, managing subscriber lists, analyzing performance metrics, and implementing strategies to improve email deliverability and ROI. The ideal candidate has a strong understanding of email marketing platforms, audience segmentation, and automation tools, as well as expertise in A/B testing and compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).

Essential Role And Responsibilities

• Manage and grow subscriber lists, ensuring proper segmentation and personalization
• Design and implement direct email marketing campaigns, including newsletters, promotional emails, drip and flow campaigns
• Development of a personalization and segmentation strategy.
• Write, edit, and proofread emails for clarity, grammar, and spelling
• Ensure mobile-friendly email templates
• Ensure proper list hygiene and purge all inactive subscribers
• Upgrade our email templates using graphics, personalization, and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email segmentation for lead generation and personalization
• Analyze campaign performance by monitoring email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights for optimization and suggest improvements
• Conduct A/B testing to improve email performance.
• Report on sales revenue generated from email marketing efforts
• Ensure emails are compliant with email marketing regulations
  
  

Required Skills

• Proven experience with Klaviyo or other email marketing software platforms is a must
• Familiarity with analytical and database tools to create, track, and analyze the performance of marketing campaigns, generating reports to report on current and future strategies
• Strong knowledge of audience segmentation, automation, and personalization techniques.
• Experience with Adobe Creative Cloud and other design software to create engaging visuals
• Experience with HTML is a plus
• Proficiency in marketing automation and AI technology is a plus
• Knowledge of SEO/SEM and Google Analytics
• Excellent written communication and copywriting skills
• Ability to shoot and edit photographs to support content
• Strong project management skills
• Ability to work under tight deadlines, problem-solve, and troubleshoot
  
  

Basic Qualifications

• Degree in Marketing, Communications, or a relevant field
• Minimum 5+ years' experience in an email marketing position
• Experience with Klaviyo or other email marketing platforms
• Experience with Adobe Creative Cloud
• Experience with MS Office