Admission & Marketing Liaison

JOB PURPOSE OR MISSION: Educates Community/Referral Sources on Baton Rouge General’s Inpatient and Outpatient Behavioral Health Services through defined marketing and educational efforts, in a manner consistent with the Baton Rouge General’s Behavioral Health Strategic Plan. Performs all duties for the age and clinical population served, as defined in the department’s scope of service. Performs pre-admission screening for potential admissions into the BRG inpatient and outpatient Behavioral Health programs.

PERFORMANCE CRITERIA

CRITERIA A: Everyday Excellence Values

Employee demonstrates Everyday Excellence values in the day-to-day performance of their job.

PERFORMANCE STANDARDS:

• Demonstrates courtesy and caring to each other, patients and their families, physicians, and the community.
• Takes initiative in living our Everyday Excellence values and vital signs.
• Takes initiative in identifying customer needs before the customer asks.
• Participates in teamwork willingly and with enthusiasm.
• Demonstrates respect for the dignity and privacy needs of customers through personal action and attention to the environment of care.
• Keeps customers informed, answers customer questions and anticipates information needs of customers.

CRITERIA B: Corporate Compliance

Employee demonstrates commitment to the Code of Conduct, Conflict of Interest Guidelines, and the GHS Corporate Compliance Guidelines.

PERFORMANCE STANDARDS:

• Practices diligence in fulfilling the regulatory and legal requirements of the position and department.
• Maintains accurate and reliable patient/organizational records.
• Maintains professional relationships with appropriate officials; communicates honestly and completely; behaves in a fair and nondiscriminatory manner in all professional contacts.

CRITERIA C: Personal Achievement

Employee demonstrates initiative in achieving work goals and meeting personal objectives.

PERFORMANCE STANDARDS:

• Uses accepted procedures and practices to complete assignments. Uses creative and proactive solutions to achieve objectives even when workload and demands are high.
• Adheres to high moral principles of honesty, loyalty, sincerity, and fairness.
• Upholds the ethical standards of the organization.

CRITERIA D: Performance Improvement

Employee actively participates in Performance Improvement activities and incorporates quality improvement standards in his/her job performance.

PERFORMANCE STANDARDS:

• Optimizes talents, skills, and abilities in achieving excellence in meeting and exceeding customer expectations.
• Initiates or redesigns to continuously improve work processes.
• Contributes ideas and suggestions to improve approaches to work processes.
• Willingly participates in organization and/or department quality initiatives.

CRITERIA E: Cost Management

Employee demonstrates effective cost management practices.

PERFORMANCE STANDARDS:

• Effectively manages time and resources.
• Makes conscious effort to effectively utilize the resources of the organization — material, human, and financial.
• Consistently looks for and uses resource saving processes.

CRITERIA F: Patient & Employee Safety

Employee actively participates in and demonstrates effective patient and employee safety practices.

PERFORMANCE STANDARDS:

• Employee effectively communicates, demonstrates, coordinates and emphasizes patient and employee safety.
• Employee proactively reports errors, potential errors, injuries or potential injuries.
• Employee demonstrates departmental specific patient and employee safety standards at all times.
• Employee demonstrates the use of proper safety techniques, equipment and devices and follows safety policies, procedures and plans.

JOB FUNCTIONS

ESSENTIAL JOB FUNCTIONS include, but are not limited to:

1. Builds relationships with community professionals and initiates strategies to generate referrals to the Behavioral Health inpatient and outpatient program.

PERFORMANCE STANDARDS:

• Accurately updates BRG customer database with current client information and trends sales call data.
• Meets established referral/admission plan quota within established guidelines for expected volumes.

2. Assists the Program Administrator and Program Manager in the planning and implementation of sales strategies and in identifying programs needed to better serve the community.

PERFORMANCE STANDARDS:

• Maintains accurate monthly reports for both the inpatient and outpatient department.
• Analyzes marketing data to develop strategies in accordance with strategic goals of the department, as directed by supervisor.
• Provides feedback within established timelines that accurately measures effectiveness of strategies.

3. Maintains daily communication with co-workers to ensure quality service to all customers.

PERFORMANCE STANDARDS:

• Maintains and upgrades knowledge of products and services through defined sales/outreach meetings and training activities.
• Contributes to system planning efforts through mandatory participation in sales/outreach meetings as assigned.
• Communicates to clinical team the wants/needs/expectations of the community and referral sources.
• For continuum of care for our patients, communicates to and updates the clinical team on services/resources available in the community.

4. Performs pre-admission screenings on referrals/potential admissions.

PERFORMANCE STANDARDS:

• Maintains and upgrades knowledge on admit criteria for the inpatient and outpatient behavioral health programs.
• Maintains knowledge of admission/legal status of the Behavioral Health patient.
• Maintains knowledge of patient rights and the rights of the mentally ill.

5. Performs all other duties as assigned.

EXPERIENCE REQUIREMENTS

Two years of clinical experience in a behavioral health setting strongly preferred. Experience in sales/community outreach helpful.

EDUCATIONAL REQUIREMENTS

Masters Degree in Social Work/Allied Health or Bachelors Degree in nursing preferred.

SPECIAL SKILL, LICENSE AND KNOWLEDGE REQUIREMENTS

Good communication and organizational skills. Ability to work alone and utilize effective time management skills. Proficient in spreadsheet, word processing and data processing.

HIPAA REQUIREMENTS:

Maintains knowledge of and adherence to all applicable HIPAA regulations appropriate to Job Position including but not limited to: Medical records without limitation both paper and electronic, patient demographics, lab and radiology results, patient information related to surgery or appointment schedules, information related to patient location, religious beliefs and/or public health records, medical records related to quality/data, patient financial and/or 3rd party billing, patient-related complaints, research information, investigatory information.

SAFETY REQUIREMENTS:

Maintains knowledge of and adherence to all applicable safety practices appropriate to Job Position including but not limited to: Incident reporting, handling of wastes, sharps and linen, PPE, exposure control plans, hand washing, environment of care, patient identification, administers/receives/collects meds/blood, orders or products, validates, transports, monitors or observes patients for procedures including infusion pumps, monitors clinical alarms for all ages.