Marketing Coordinator

Holman Frenia Allison, PC, Certified Public Accountants and Consultants (HFA), is headquartered in Central New Jersey. The firm services a diverse client base within the tri-state area providing highly personalized and comprehensive accounting, audit, tax and business consulting services. As part of our continued growth, we are seeking a Marketing Coordinator to support and enhance our firm's brand presence, business development efforts, and client engagement strategies.

Position Overview

The Marketing Coordinator plays a key role in executing marketing and business development initiatives that strengthen brand awareness and client relationships. This role involves a blend of administrative, analytical, and creative tasks, making it ideal for a detail-oriented and organized professional who thrives in a fast-paced environment.

Responsibilities:

Digital Marketing & Analytics

• Develop and schedule monthly social media content to enhance brand visibility and engagement.
• Monitor social media trends and engagement data to optimize content strategy.
• Maintain and update the company website (Wix) to ensure content is accurate, engaging, and aligned with branding guidelines.
• Track and analyze key marketing metrics, including website traffic, social media engagement, and campaign effectiveness.

Networking & Event Coordination

• Seek out networking opportunities for firm members to attend.
• Coordinate event logistics, including RSVP tracking, entrance fees, budgeting, and scheduling.
• Follow up with attendees and analyze feedback data to determine business impact and success.
• Ensure compliance with firm budgets, contracts, and external laws/regulations.
• Coordinate ad creation, submission, and payment for sponsored events and marketing placements.

Marketing Materials Development

• Design and produce marketing materials, including flyers, informational summaries and brochures, and professional profiles.
• Develop content highlighting the firm’s services, expertise, industries, and niche specializations.
• Ensure marketing collateral is updated and consistent with branding and messaging.

Proposals & Contracts

• Identify RFPs/RFQs from various sources, including websites and newspapers.
• Draft and format professional proposals, ensuring accuracy and consistency.
• Coordinate/track proposal efforts with internal teams for timely submission.

Practice Development Committee Support

• Provide administrative support to the Practice Development Committee, including scheduling meetings and managing agendas.
• Take detailed meeting notes and ensure follow-ups are completed.
• Execute marketing/business development campaigns as requested.
• Track wins & losses related to business development efforts to assess trends and improve strategy.

Employee & Client Engagement

• Develop and distribute internal and external surveys/testimonials to assess engagement and satisfaction.
• Organize internal employee engagement programs and events, including recruitment marketing support.
• Coordinate the firm’s internal newsletter, staff spotlights, and social media initiatives.
• Support brand awareness initiatives, such as the firm’s swag store.

Administrative Support & Collaboration

• Prepare and format various correspondences, documents, and certificates using Word, Excel, Adobe Acrobat, and Canva.
• Coordinate appointments, calendars, and event logistics.
• Work effectively with internal teams, clients, and leadership to achieve marketing goals.
• Develop strong relationships with internal and external stakeholders to support business development initiatives.

We offer an excellent benefits package, including...

• Medical, Dental and Vision Plans
• Health Savings Account with Employer Contribution
• Safe Harbor 401(k) Plan
• Commission Policy
• Firm Provided Life Insurance
• Continuing Professional Education
• Tuition Reimbursement
• Professional Dues Reimbursement
• Mentoring Program
• Vacation Time
• Paid Holidays
• Summer Fridays

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 2-4 years of marketing experience, preferably in professional services.
• Strong written and verbal communication skills.
• Experience with Microsoft Office Suite, Adobe Acrobat, and social media platforms.
• Proficiency in Canva or Adobe Creative Suite preferred.
• Experience with Wix for website management preferred.
• Highly organized with strong project management abilities.
• Ability to work both independently and collaboratively in a fast-paced environment.