Partner Marketing Manager

About Fishbowl 

Fishbowl is an industry leading, top supplier of manufacturing and warehouse management software for small, medium, and enterprise sized businesses across 40+ verticals. While our mission is to deliver amazing software, service, training, and support to our customers to help them grow and scale their business operations, our passion is helping people. Whether you are new to owning and operating a business, or you have been at it for 20+ years, Fishbowl provides simplicity and flow for business owners and makes it easier for them to focus on what they love most, running their business. 

To support the mission of Fishbowl, we have recently partnered with Diversis Capital to invest in Fishbowl’s growth and market scale. We are well on our way to developing exciting new cloud-based products that will continue to surprise and delight our existing and future customers. We also have exciting plans to expand our efforts internationally and are focused on building a globally oriented team that will allow us to scale our operations and future market growth potential. 

About the Role: 

We’re looking for a dynamic, creative, and organized Partner Marketing Manager to support and grow our partner ecosystem. This role will focus on creating compelling co-marketing content, organizing impactful webinars and events, supporting the partner lifecycle, and enabling partner success through strategic marketing support. 

You'll collaborate cross-functionally with content, product marketing, sales, and partnership teams to amplify our reach and deliver value to our partners and shared audiences. 

Key Responsibilities: 

Content Creation & Campaigns 

•  Help to develop co-branded marketing materials including case studies, blog posts, landing pages, email content and social media content 
•  Build marketing toolkits and partner-facing collateral to support joint campaigns 
•  Collaborate with internal teams and partners to ensure content aligns with brand tone, value proposition, and goals 

Webinar & Event Execution 

•  Plan and execute joint webinars, virtual events, and partner spotlights 
•  Coordinate logistics, speaker alignment, promotion, and follow-up communications 
•  Track performance and optimize future events based on key insights 

Partner Lifecycle Marketing 

•  Build and manage partner onboarding journeys and communication flows 
•  Support engagement and activation campaigns across the full partner lifecycle 
•  Create nurture email sequences and resources to drive ongoing value 

Partner Enablement & Support 

•  Assist in launching new partnerships with go-to-market plans and communications 
•  Maintain a partner marketing calendar and resource hub 

Performance & Optimization 

•  Track and report on campaign performance, content engagement, and partner program metrics 
•  Use insights to improve marketing tactics and increase partner-sourced pipeline 

You’ll Thrive in This Role If You: 

•  Have 3-5+ years of experience in partner or B2B marketing (preferably SaaS or tech) 
•  Are a strong writer and content creator with a portfolio to share 
•  Have experience planning and managing webinars or virtual events 
•  Understand partner ecosystems and the importance of enablement and lifecycle strategy 
•  Are highly organized, collaborative, and thrive in a fast-paced environment 
•  Have experience with tools like PartnerStack, Marketo, Salesforce, CMS platforms, Rocket, Outreach.io and webinar software (Zoom, ON24, etc.)  

Bonus Points If You: 

•  Have experience supporting ISV, reseller, or marketplace partners 
•  Are familiar with channel and ecosystem tools like  PartnerStack, Crossbeam, or Impartner 
•  Have an eye for design and can confidently make simple updates in Canva or PowerPoint 
•  Bring fresh ideas to make partner marketing more engaging, scalable, and creatively impactful 

Benefits 

•  Flexible PTO with no accrual needed allowing employees the time they need away from work 
•  Multiple healthcare options to choose from including PPO and CDHP options with matching company contributions to an employee’s HSA account 
•  Paid parental leave 
•  401K matching 
•  On-site gym, company paid lunches, fully stocked snack bins and refrigerators in the office (anyone want a Monster to drink?) 
•  Generous anniversary gifts for all employees on their anniversary date 

E-Verify 

Fishbowl participates in the Electronic Employment Verification Program. Please visit https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf for more information. 

EEO 

Fishbowl provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

ADA 

Fishbowl is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.