Product Marketing Manager

Description

About the Role

We are seeking a Product Marketing Manager to drive the success of CellarioOS and DIY Automation solutions in the life sciences automation space. This role is responsible for defining personas, crafting go-to-market strategies, enabling sales teams, leading content and thought leadership efforts, conducting market analysis, and shaping pricing strategies. You will work cross-functionally with product management, sales, and marketing teams to drive adoption and revenue growth.

Location: Beverly, MA Office / Hybrid

Key Responsibilities

Product Marketing

• Conduct market and competitive analysis to identify trends, opportunities, and differentiation strategies.
• Define customer personas and craft compelling product positioning and messaging tailored to automation engineers and scientists.
• Develop and execute go-to-market strategies for new product launches and enhancements.
• Create and maintain sales enablement materials, including presentations, datasheets, battle cards, and training resources.
• Drive content strategy and thought leadership, including white papers, case studies, blog posts, and conference presentations.
  
  

Strategic Business Development & Customer Engagement

• Engage with customers to influence and drive demand for orchestration solutions as part of digital transformation roadmaps.
• Gather and analyze voice of customer (VOC) insights to refine messaging, improve products, and inform strategic decisions.
• Deliver customer presentations and proposals in collaboration with the sales team.
• Lead proof-of-concept (POC) initiatives with key strategic customers to demonstrate product value and drive adoption.
  
  

Qualifications

Qualifications

• 5+ years of experience in product marketing, product management, or related roles within life sciences, lab automation, or enterprise software.
• Experience crafting messaging and go-to-market for enterprise SaaS solutions.
• Strong understanding of laboratory automation, drug discovery, synthetic biology, or genomics markets.
• Excellent communication skills, with the ability to translate complex technical concepts into compelling value propositions.
• Experience with sales enablement, including content creation and training.
• Ability to analyze market data, competitive landscapes, and customer feedback to drive strategy.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Bachelor’s degree in life sciences, business, marketing, or a related field; an MBA or advanced degree is a plus.