Media Planner

ABOUT MILES & AD+GENUITY:

Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and other travel brands to deliver forward-thinking print and digital content-marketing solutions. We are a team of travel experts and travel enthusiasts, united in the belief that travel improves lives and strengthens communities. Our team members are passionate, open, curious and collaborative in order to have a lasting, positive impact on our clients and each other.

Ad+genuity is an Independent Trading Desk (ITD) that provides programmatic managed service solutions utilizing multiple demand-side platforms (DSPs). Programmatic buys span across several different types of media, including banner ad placements, out of home, connected TV, online video and podcasts. Ad+genuity is a subsidiary company of Miles Partnership.

Job Summary

The Media Planner is responsible for managing multi-channel media campaigns (including digital, print, broadcast, and outdoor) by providing strategic direction, ongoing planning, monitoring, and optimizations.

Who We’re Looking For

• Thrive in a fast-paced environment (virtually + in person).
• Advanced understanding of, and continual self-education on marketing best practices.
• Substantial financial experience, managing multi-million-dollar budgets.
• Experience managing a wide array of projects and clients simultaneously.
• Significant management experience with increasing responsibility and demonstrated capability with cross-functional teams.
• Ability to review and distill multiple sources of information to support strategy and provide direction.
• Familiarity with and experience in digital marketing and programmatic digital media in particular; understanding of online campaign development, metrics, and optimization strategies.
  
  

Responsibilities

• Develops strategic direction across traditional and digital media
• Seeks out and delivers new and innovative solutions to client business issues and challenges
• Leads presentations or calls with client
• Researches, negotiates, and executes advertising placement in a variety of media channels
• Analyzes media placement results to identify the most cost-effective mix by market
• Manages material delivery in a timely, efficient manner
• Ensures all necessary documents are completed and delivered in an accurate and timely fashion
• Fosters client/partner/vendor relationships
• Able to competently utilize office equipment such as computers, printers, and telephones
  
  

Requirements

• 4+ years of media planning experience in an advertising agency or media agency
• Well versed in use of Microsoft office products (Word, Excel, PowerPoint, and Outlook)
• Extensive understanding of various media options and how each supports client marketing objectives
• Able to deliver client presentations and demonstrations and to lead client meetings
• Able to manage own workflow while coordinating with project teams and management on schedules, requirements, goals, and assignments as needed
• Able to shift priorities quickly and examine issues both strategically and tactically
• Able to multitask, perform efficiently and well under tight deadlines
• Able to carry out detailed tasks and projects with minimal direction or supervision
• Willing to take direction if and when needed, but also work independently
• Able to respond positively to customer and peer criticism and feedback
• Able to communicate clearly and concisely, both verbally and in writing
• Able to effectively manage relationships, both internally and externally
• Display a dependable, strong work ethic
• Able to work in a fast-paced, professional office environment
  
  

Core Competencies

• Culturally Competent
• Emotional Intelligence
• Effective Communication
• Analytical
• Adaptable/Nimble
• Creative/Forward-Thinking
• Critical Thinking/Problem Solving
• Financial Management
• Teamwork/Collaboration
• Professionalism/Work Ethic
• Trustworthy, reliable, and ethical
• Time Management
• Conflict Management
  
  

LOCATION:

• We are open to a remote candidate located anywhere in the US or an in-office candidate based in our Sarasota, FL/Lakewood, CO office.
  
  

COMPENSATION: $70,000 - $80,000 DOE

• Comprehensive benefits package, including medical, dental, vision
• 401k matching contribution
• Generous paid time off compensation
• Flexible work schedule
• Paid volunteer opportunities and company supported charitable events
• Collaborative, creative and fun team environment with professional growth opportunities
  
  

Our Commitment To Culture

At Miles Partnership, we are driven by our commitment to actively evolve inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all.

Miles Partnership, LLLP are equal employment opportunity employers.

http://www.milespartnership.com/