Performance Marketing Manager

About Fishbowl 

Fishbowl is an industry leading, top supplier of manufacturing and warehouse management software for small, medium, and enterprise sized businesses across 40+ verticals. While our mission is to deliver amazing software, service, training, and support to our customers to help them grow and scale their business operations, our passion is helping people. Whether you are new to owning and operating a business, or you have been at it for 20+ years, Fishbowl provides simplicity and flow for business owners and makes it easier for them to focus on what they love most, running their business. 

To support the mission of Fishbowl, we have recently partnered with Diversis Capital to invest in Fishbowl’s growth and market scale. We are well on our way to developing exciting new cloud-based products that will continue to surprise and delight our existing and future customers. We also have exciting plans to expand our efforts internationally and are focused on building a globally oriented team that will allow us to scale our operations and future market growth potential. 

Key Responsibilities: 

•  Campaign Development & Execution: 
•  Leverage an in-depth understanding of Fishbowl’s target audience segments to develop and implement performance marketing strategies across various digital channels, including paid search (SEM), social media advertising, display, , paid referral sites, and more (YouTube, etc.). 
•  Create and manage advertising campaigns, including ad copy, targeting, and bidding strategies. 
•  Utilize Artificial Intelligence tools to create ads that captivate and wow the target audience. 
•  Develop and optimize landing pages and user experiences to improve conversion rates. 
•  Manage budgets and ensure efficient allocation of resources across campaigns. 

•  Data Analysis & Optimization: 
•  Monitor and analyze campaign performance using key metrics like conversion rates, cost per acquisition (CPA), and return on investment (ROI). 
•  Identify areas for improvement and implement data-driven optimizations to maximize campaign performance. 
•  Conduct A/B testing and other experiments to identify best practices and strategies. 
•  Stay up to date with industry trends and best practices in performance marketing. 

•  Collaboration & Communication: 
•  Collaborate with cross-functional teams, including sales, product, and marketing, to ensure alignment and achieve business goals. 
•  Communicate campaign performance and insights to stakeholders. 
•  May work with external agencies or vendors to manage campaigns.  

Skills & Qualifications: 

•  Analytical Skills: Strong analytical skills are essential for interpreting data, identifying trends, and making data-driven decisions.  
•  Strategic Thinking: Ability to develop and execute effective performance marketing strategies.  
•  Technical Skills: Proficiency in relevant digital marketing tools and platforms, such as Google Ads, social media advertising platforms, and analytics tools.  
•  Communication Skills: Excellent, proactive communication skills are needed to collaborate effectively with cross-functional teams and stakeholders.  
•  Creativity: Ability to create compelling and engaging marketing content, including ad copy and landing pages.  Experience with AI ad building tools a plus. 
•  Problem-Solving: Ability to identify and solve problems related to campaign performance.  
•  Experience: Relevant experience in digital marketing, particularly in performance marketing channels.  

Requirements 

•  2+ years of experience in a performance or growth marketing role in the SaaS/tech industry. 
•  Excellent interpersonal and communication skills, with a customer-first mindset. 
•  Proven ability to develop campaigns that drive revenue. 
•  Experience analyzing data and using insights to drive engagement and retention. 
•  Ability to manage multiple projects in a fast-paced environment. 
•  Proficiency with CRM tools, Advertising and other Martech platforms.  

Benefits 

•  Flexible PTO with no accrual needed allowing employees the time they need away from work. 
•  Multiple healthcare options to choose from including PPO and CDHP options with matching. company contributions to an employee’s HSA account. 
•  Paid parental leave. 
•  401K matching. 
•  On-site gym, company paid lunches, fully stocked snack bins and refrigerators in the office (anyone want a Monster to drink?).