DTC & Social Media Specialist

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Parental leave
  
  
  

Job Title: DTC & Social Media Specialist

Schedule: Monday to Friday, 7:00 AM – 4:00 PM

Job Description:

We are seeking a highly motivated and creative DTC & Social Media Specialist to lead the charge in growing our direct-to-consumer sales channels and digital brand presence. This role is a hybrid of digital marketing, content creation, and e-commerce operations, responsible for driving traffic, engagement, and revenue through our online store and social platforms.

Key Responsibilities:

Direct-to-Consumer (DTC) E-Commerce:

• Manage and optimize the company’s DTC website (Shopify, WooCommerce, etc.)
• Execute and manage email marketing campaigns (Klaviyo, Mailchimp, etc.)
• Track and report on key e-commerce metrics (conversion rate, AOV, CAC, LTV)
• Collaborate with fulfillment and operations teams to ensure smooth order processing and customer satisfaction
• Assist with customer service inquiries related to online orders
  
  
  

Social Media Management:

• Create and manage content calendars for Instagram, Facebook, TikTok, and other platforms
• Develop engaging content (photo, video, copy) to increase reach and engagement
• Monitor trends, hashtags, and cultural moments to keep content fresh and relevant
• Engage with the community: respond to comments, messages, and UGC (user-generated content)
• Work with influencers or brand ambassadors for collaborations or product seeding
  
  
  

Brand & Content:

• Manage in-house content team
• Maintain brand voice, look, and feel across all digital platforms
• Develop lifestyle and product-focused content that supports campaigns and launches
• Plan and execute seasonal or promotional campaigns for product pushes or new releases
  
  
  

Analytics & Reporting:

• Use tools like Google Analytics, Meta Insights, Shopify, etc., to track campaign performance
• Monitor KPIs and adjust strategy based on performance data
• Report insights and performance to internal stakeholders weekly/monthly
  
  
  

Requirements:

• 3+ years experience in social media management, digital marketing, or DTC/e-commerce
• Proficient in tools like Canva, Adobe Suite, Shopify, Meta Business Suite, etc.
• Comfortable filming, editing, and posting short-form video content
• Analytical mindset and familiarity with performance metrics
• Self-starter who thrives in a fast-paced, entrepreneurial environment
  
  
  

Bonus Points If You Have:

• Experience working with food, CPG, or lifestyle brands
• Knowledge of paid social media advertising (Meta, TikTok, Google)
• Photography/videography skills (even DIY style)
• Influencer marketing or affiliate management experience
  
  
  

Additional:

• Work with senior management team to develop Direct-to-Consumer / eCommerce operational strategy & execute on all CRM initiatives
• Monitor and track promotional calendars, set up and test promotions
• Conduct ongoing competitive and benchmark analyses.
• Identify, analyze, and report on program performance and customer trends/patterns and leverage data to optimize CRM programs.
• Provide status updates on eCommerce projects to management team.
• Analyze and report on daily ecommerce business KPIs including performance of CRM, promotional and operational programs.
• Develop insights based on customer data and KPIs, and recommend adjustments to future strategies.