Performance Marketing Manager
Propacity
Date: 2 weeks ago
City: Appleton, WI
Contract type: Full time
- Plan, execute, and optimize paid lead generation campaigns across Meta and Google Ads.
- Handle a monthly ad spend of ₹20L+ efficiently to maximize ROI and lead quality.
- Collaborate with sales and creative teams to align messaging, targeting, and creatives.
- Communicate directly with clients/stakeholders to understand project needs and expectations.
- Regularly analyze data, generate performance reports, and make real-time optimizations.
- Stay updated with ad platform changes, trends, and real estate industry dynamics.
- A/B test creatives, landing pages, and targeting strategies for continuous improvement.
- 3–5 years of hands-on experience in performance marketing, preferably in real estate or property tech.
- Proven experience in client-facing roles with excellent communication skills.
- Strong command of Meta Business Manager and Google Ads (Search, Display, YouTube).
- Experience managing ad budgets of ₹20L+ per month, focused on lead generation.
- Proficient in ad campaign structure, audience segmentation, pixel/tracking setup, and funnel optimization.
- Ability to interpret data, draw insights, and act on them quickly.
- Comfortable in fast-paced, high-stakes environments with multiple concurrent campaigns.
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