Senior Director, Commercialization

Monster Energy


Date: 1 week ago
City: Corona, CA
Contract type: Full time
Position Summary

As a Senior Director, Commercialization, you will have ownership of commercial endeavors for the company in their assigned territory. Responsibilities identify and facilitate regional marketing opportunities to increase brand loyalty and awareness internally and within our distributor. Lead a team of commercial managers focused on strategic initiatives including planning, tracking, communicating and score-carding performance. Forecasting efforts, designing of sales programs and meeting stewardship is done in conjunction with our distributor commercial and strategy teams on a routine cadence.

Essential Job Functions

  • Internal and external cross-functional collaboration and navigation, including capability building and data analytics
  • Planning and programming adjustments aligned to budget goals. Influence the design and development of local Point of Sale materials and implement channel messaging guidelines in plans
  • Forecasting of shipments, innovation and distributor inventory
  • Lead forced / auto-ship efforts to drive speed to market results
  • Track and communicate regional and national Monster initiatives and ensure connectivity between execution goals and strategic priorities
  • Recognize brand / channel opportunities to either accelerate growth or leverage strengths
  • Local Marketing Fund budget planning, independent retailer execution (CMA), trimester planning and Joint Business Plan stewardship
  • Communicates Corporate Direction / Market Unit plans, with clearly defined Look of Success, accountabilities & timelines
  • Responsible for reviewing & summarizing initiative performance reports & stewarding action plans in support of the weekly/monthly management routines

Base Salary Range: $123,750 - $165,000

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