Merchandise Manager

Birmingham Legion FC | USL Championship

Location: Birmingham, AL

Full Time – Retail & Merchandise Operations

Mid-Level Position

About Birmingham Legion FC

Birmingham Legion FC competes in the USL Championship and proudly represents the heart of the Magic City. We are more than just a soccer club — we’re a community-driven organization committed to delivering professional soccer and unforgettable fan experiences. As we continue to grow our brand and deepen our connection with fans, we’re looking for a creative, detail-oriented, and driven Merchandise Manager to lead our retail operations both online and in stadium.

Position Overview

The Merchandise Manager will oversee all aspects of the club’s merchandise program — from inventory management and vendor coordination to online store operations and gameday sales. This is a critical role that blends creative product development with retail execution to help drive revenue and strengthen the Legion FC brand.

Key Responsibilities

• Oversee daily operations of the team’s retail program, including:
• E-commerce store (ShopLegionFC.com)
• In-stadium retail locations on matchdays
• Mobile and pop-up shops at community events
• Manage inventory, ordering, and vendor relationships to ensure timely delivery and restocking of products
• Collaborate with marketing and creative teams on product design and seasonal releases
• Analyze sales data to guide purchasing decisions and pricing strategy
• Train and manage gameday merchandise staff and volunteers
• Ensure a high level of customer service and fan experience across all retail touchpoints
• Track and report merchandise performance, including revenue, margins, and inventory turnover
• Maintain a clean, organized, and visually appealing shopping environment in-store and online
• Work closely with finance and operations to reconcile sales and manage budgets
  

Qualifications

• 2–3 years of experience in retail, merchandise management, or e-commerce (sports industry experience a plus)
• Strong organizational and inventory management skills
• Familiarity with POS systems, online store platforms (e.g., Shopify), and Excel/Google Sheets
• Creative eye for product design and fan trends
• Excellent communication and vendor relationship skills
• Ability to work flexible hours, including weekends, evenings, and matchdays
• Passion for soccer and commitment to growing the Legion FC brand
  
  

What We Offer

• A leadership role in one of the USL’s most exciting clubs
• Opportunities to innovate and grow the Legion FC retail brand
• Collaborative and supportive team culture
• Complimentary game tickets, staff gear, and perks
• Health benefits and paid time off
  
  

Join The Legion

If you're ready to bring energy, creativity, and strategic thinking to a fast-paced sports environment, we’d love to hear from you. Apply today and help us outfit the next wave of Legion fans.

Birmingham Legion FC is an Equal Opportunity Employer. We are committed to creating an inclusive and supportive environment for all employees.