Product Marketing Manager

Description

As the Product Marketing Manager at Markful, you will play a crucial role in driving the success of our products in the market, shaping how we communicate their value to prospects, customers, and internal teams. You’ll lead the charge in developing compelling messaging, creating impactful sales tools, and driving product adoption across our key offerings. This is a high-impact role that bridges Product, Marketing, and Sales, making you a key player in our growth journey.

You will work alongside the Director of Marketing to shape the messaging and branding of key products and services at Markful and work cross-functionally with Product, Sales, and Customer Service to better position products and services for maximum success.

Initially you will create GTM plans for the top evergreen and seasonal products in the company portfolio while also working on plans for new and newly launched products and services. You will recommend best practices around advertising, training, messaging, branding, and promotion.

Ongoing efforts will be spent keeping up-to-date with competitors, recommending updates and changes to marketing support, gathering feedback from internal teams and customers, and constantly looking for ways to better tell our product and services story.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Positioning & messaging: Develop differentiated positioning and messaging that resonates deeply with our audience.
• Go-to-market strategy: Lead go-to-market planning and execution, including launch briefs, messaging documents, and coordination across teams (product, marketing, sales, customer service, and production).
• Customer feedback loop: Leverage insights from across the organization to influence product roadmap, positioning, and messaging.
• Customer Personas: Working with Marketing and Sales, create and refine personas, and customer journeys, helping define clear customer segments to guide marketing campaigns.
• Bring the team together: Foster cross-functional collaboration to ensure smooth launches.
  
  

Requirements

Requirements

• 5+ years of experience in product marketing, or similar role. Preferably at an eComm company.
• Proven experience launching new products with a fully integrated GTM plan and execution.
• Expertise in creating messaging frameworks and developing a range of sales tools, from demo videos to customer stories.
• Self-starter with the ability to work independently and as part of a collaborative team.
• Strategic thinking combined with hands-on execution skills.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Experience working with HubSpot and ClickUp a plus.
  
  

Why work with us?

Graphic Business Solutions/Markful is a family-owned business that has operated in El Cajon, CA, for over 30 years. We value our people and customers and always strive to do the right thing. We're a team of creative problem-solvers who are always looking for better ways to do things. As we continue to grow, we hope to attract other team members to share in the excitement and advancement.

Benefits

At our organization, we value your well-being and professional growth. We are proud to offer a comprehensive benefits package tailored to support you both personally and professionally:

• Generous Paid Time Off: We believe rest is essential to productivity. Enjoy ample PTO to recharge and maintain a healthy work-life balance.
• Comprehensive Health Coverage: Your health matters to us. We provide exceptional health, vision, and dental insurance options, complemented by a flexible spending account (FSA) for added convenience and savings.
• Flexible Work Schedule: We trust you to manage your schedule effectively. Our flexible work arrangements empower you to perform your best work in the way that suits you best.
• Supportive Team Environment: Join a vibrant and collaborative team where your contributions are valued, and your ideas are encouraged. Enjoy working in an environment that fosters mutual respect, collaboration, and support.
• Retirement Savings: Secure your financial future with our competitive 401(k) plan, including a generous company matching contribution.