Marketing & Engagement Coordinator

Crosby Scholars is a 501(c)3, formed in 1992 in Forsyth County, with a purpose to prepare students academically, financially, and personally for successful college admission. Crosby Scholars expanded to Rowan County in 2013 and Iredell County in 2015 to better serve central North Carolina students as an independent affiliate of Goodwill Industries of Northwest NC, Inc. Our programs are available to all public middle and high school students and helps students achieve in and out of the classroom and contribute to the community.

Since 1992, Crosby Scholars has provided career and college exploration, admissions and financial aid workshops, advising services, college campus visits, community service opportunities, cultural experiences, and over $980,000 in scholarships and Last Dollar Grants for college tuition annually, Crosby Scholars now serves more than 11,000 students each year and has assisted over 35,000 Forsyth County students for college and for life.

At Crosby Scholars, we believe that every student who has the desire to go to college should have the opportunity to attend. We want to help students and parents complete college admissions and financial aid successfully so that the doors of opportunity remain open to all students.

To learn more about Crosby Scholars, please visit www.crosbyscholars.org.

Job Summary

Crosby Scholars is a mission-driven organization. Reporting to the Director of Development, the Marketing and Engagement Officer is responsible for all marketing and public relations and managing community engagement efforts for Crosby Scholars Community Partnership, supporting the organizational mission. Primary responsibilities are:

• Works in partnership with all internal Crosby Scholars teams to identify marketing needs;
• Including creating an annual content calendar, quarterly public relations plans, and outreach plans.
• Collaborates with the Development and Special Events Coordinator on annual fund-raising events.
• Collaborates with the Grants Writer on developing press releases and distributes all releases, announcements, and news to the media and funders.
• Directs the preparation and printing of marketing materials, including annual reports, templates, and other publications to promote the Crosby Scholars Program’s mission and services.
• Designs and prepares digital and email marketing communications.
• Monitors and maintains the organization’s website; provide regular staff training.
• Tracks inventory of marketing, orders, and reorders as needed.
• Assists with annual student recruitment strategy and materials.
• Manages and create the organization’s social media content.
• Works with the Jr/Sr program staff in the successful implementation of the Senior Honors Celebration.
• Promotes and coordinates Crosby Scholars student involvement in cultural and community events.
• Assists with plans and helps facilitate the Board of Directors Development + Marketing subcommittee meetings.
• Assists in preparing reports and technology requirements for quarterly Crosby Scholars Board of Directors meetings.
• Coordinates representation of Crosby Scholars through speaking engagements and community fairs.
• Works with staff on strategies to educate Crosby Scholars students about community service and then connect with organizations of interest.
• Manages alumni engagement including the planning and implementation of the annual alumni event.
• Develops community partnerships to promote engagement and collaboration.
• May provide oversight and guidance for part-time staff, volunteers, and interns.
• Assists with general program activities and other duties as needed.

Educational Requirements

Bachelor’s degree in Marketing, Communications, Business or a related field.

Qualifications

• 2 or more years of experience in marketing and communication.
• Demonstrated ability to pay attention to detail, take initiative, and work independently as needed.
• Demonstrated ability to establish and meet deadlines.
• Actively seeks new opportunities to learn and remain current on industry trends.
• Ability to work collaboratively and form partnerships.
• Effective communication with a diverse population of stakeholders.
• Experience successfully implementing a comprehensive marketing plan for a large nonprofit, preferred.
• Experience with Constant Contact, Canva, Adobe Creative Cloud, a donor management system, conversational texting software, such as Mongoose, preferred.
• Experience managing organization’s social media platforms including Facebook, X (Twitter), Instagram, Linkedin and TikTok, preferred.
• Strong verbal communication skills and comfortable speaking to both small and large groups.
• Experience supervising staff and/or volunteers, preferred.

Pre-employment background check and drug-screen are required.