Southern New Hampshire Health - Director of Brand Strategy & Community Connection - Marketing

Make a Difference, Build a Brand, Stay Balanced

At Southern New Hampshire Health (SNHH), we believe marketing is more than messaging—it’s about meaningful connection. We’re seeking a strategic, creative leader who can bring our brand to life across digital channels, community spaces, and patient experiences—all while enjoying the flexibility and balance that hybrid work allows.

As Director of Brand Strategy & Community Connection, you’ll lead the development of an authentic, unified brand voice across the health system, while also championing community relationships and digital engagement. This is a high-impact role with room for creativity, innovation, and purpose.

Whether working from our Nashua campus or remotely a few days a week, you’ll enjoy the work-life balance and geographic flexibility needed to do your best work—while helping others receive theirs through our care.

What You’ll Do

Strategic Brand Leadership

• Define and execute a bold, cohesive brand strategy that supports SNHH’s mission, values, and long-term growth
• Serve as a trusted advisor to senior leadership on market positioning, public perception, and reputation management
• Ensure brand integrity across all internal and external platforms
• Marketing & Digital Strategy
• Lead integrated marketing campaigns that drive service line growth, patient engagement, and regional brand awareness
• Oversee all digital channels (web, social, email, advertising) with a data-driven, performance-first mindset
• Optimize marketing technology platforms and automation tools for maximum efficiency and ROI
• Manage media buys, vendor partnerships, and advertising contracts
  
  

Creative & Content Oversight

Own the system-wide content and storytelling strategy to support internal comms, recruitment, physician marketing, and patient outreach

Guide creation of high-quality multimedia content—from video to print to digital

Maintain an editorial calendar that reflects strategic priorities and community relevance

Community & Public Engagement

Be a visible and trusted representative of SNHH in the broader community

Cultivate relationships with local media, civic leaders, healthcare collaborators, and nonprofit partners

Oversee earned media strategy, sponsorships, public events, and outreach programs

Work closely with departments to support internal engagement and community health initiatives

Team & Budget Leadership

Lead and grow a high-performing team of marketers, designers, and communicators

Develop and manage budgets aligned with outcomes, performance metrics, and system priorities

Foster a culture of creativity, curiosity, innovation, and accountability

What You Bring

• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred)
• 8–10 years of progressive leadership experience in brand, marketing, or communications (healthcare experience a plus)
• Proven expertise in digital strategy, content marketing, and campaign development
• Strong understanding of CRM tools, analytics platforms, content management systems, and martech stacks
• Experience managing teams and engaging senior leadership in brand-driven work
• Exceptional communicator and relationship-builder
• SHSMD or other healthcare marketing certification a plus