Marketing Specialist

Role Summary:

The Marketing Specialist is a key member of our marketing team, responsible for enhancing the station's visibility and engagement within the local community through strategic traditional marketing initiatives and impactful in-person outreach. This role will leverage on-air promotions, print media, community events, and partnerships to build strong relationships and drive audience growth. 

Responsibilities:

On-Air Promotional Campaigns:

• Develop, implement, and analyze on-air promotional campaigns to drive listenership/viewership and promote station programming.
• Collaborate with program team and on-air talent to create compelling promotional content.

Print Advertising and Materials:

• Manage the creation and distribution of print advertising materials, including the monthly print guide “This Month,” brochures, postcards, and posters, etc.

Event Coordination and Representation:

• Assist in the logistical planning and execution of station-hosted events (both in-person and virtual), including coordinating with internal teams, managing vendor relationships and providing on-site or virtual support to ensure smooth event operations.
• Promote in-person and virtual events, ensuring a positive brand experience and maximizing attendance.
• Represent the station at community events (i.e., Chamber events), building relationships with attendees and enhancing brand visibility.

Community and B2B Partnerships:

• Cultivate and maintain strong relationships with community organizations, businesses, and partners, fostering collaboration.
• Identify and pursue opportunities for collaboration and cross-promotion between PBS North and The North 103.3, expanding audience reach.
• Coordinate with the underwriting team to develop and execute promotional campaigns for business partners, ensuring mutual benefit.

Promotional Item Management:

• Manage the inventory and distribution of physical promotional items, such as merchandise, giveaways, and signage.
• Ensure physical promotional items are effectively utilized to promote the station's brand and enhance brand recognition.

Press and Media Relations:

• Draft and distribute compelling press releases to local media outlets to announce station news, events, and initiatives, securing media coverage.
• Maintain a media contact list and build relationships with journalists, fostering positive media relations.

Website and Blog Content:

• Create engaging and informative blog posts for the station's websites (WordPress, Grove, and Bento), highlighting station activities and programming.
• Ensure blog content is optimized for search engines and aligned with the station's content strategy, driving website traffic.

Digital Marketing Support:

• Provide cross-training support to the Digital Marketing Specialist for uploading videos to YouTube and Media Manager and online comment monitoring, ensuring seamless collaboration.
• Optimize video content for discoverability and engagement, enhancing online reach.

Abilities:

• Ability to work independently and as part of a team.
• Community Engagement
• Fundraising Experience
• Local Community Understanding

Key Skills:

• Strong written and verbal communication skills.
• Excellent organizational and project management skills.
• Event Promotion
• Copywriting
• Media Relations
• Project Management
• Relationship Building
• Traditional Media Channels & Digital Familiarity

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in traditional marketing and community outreach.
• Proficiency in Microsoft Office Suite and WordPress (or similar CMS).
• Experience with social media management and video content platforms (YouTube).
• Familiarity with the local community and media landscape.
• Valid driver’s license.

Salary Range: $50,000-$60,000 

FLSA STATUS: Full-time, Non-Exempt