Business Development Brand Manager

Description

Reports directly to General Manager Fertilizer Operations.

Full time, Non-Exempt, overtime eligible

About Us: Down To Earth Distributors, Inc. is a heritage brand and long-standing company in Eugene, Oregon. Established in 1977, we are proud to be in our 48th year of business. Our mission is in our company motto: “Practical Goods for Natural Living.” We offer a wide-ranging selection of natural, organic and health-conscious garden and home products at affordable prices that enrich people’s lives, are kind to our environment and fulfill the basic needs of daily living. Down To Earth All Natural Fertilizers is an exclusive brand owned and operated by Down To Earth Distributors, Inc. with national distribution and sales across multiple market channels.

About this role: As the Business Development Manager, you will be responsible for all brand, sales, marketing and business development activities related to Down To Earth All Natural Fertilizers. The manager is extremely skillful in strengthening key account relationships, evaluating new business opportunities, driving strategic growth, expanding retail activation and education, and planning the overall go to market strategy for the brand. Through effective project management, creative problem solving and skillful communication he/she will manage the complex nature of an established brand while leading the evolution of its assets and activities in a changing marketplace. This position will collaborate with the Finance, Distribution and Fertilizer Production departments, as well as with colleagues from other divisions.

Requirements

Strategic Business Development

• Develop and execute a growth strategy that emphasizes profitability, brand building and customer satisfaction
• Identify and target opportunities for new accounts, markets, products and services that bring long term value to the business
• Develop a comprehensive integration strategy for E-commerce business opportunities with a strong focus on Amazon and related internet platforms
• Monitor sales performance to ensure goals are met and in support of organizational strategy and objectives
• Manage professional relationships with key accounts, distribution partners, brand representatives and other stakeholders
• Advise accounts of all levels on sales policies, pricing, promotions and processes related to their unique relationship type
• Prepare sales forecasts and projections based on customer performance, industry research and market conditions
• Manage and develop budgets for sales and marketing related expenditures including travel, brand promotion and business acquisition
  
  

Brand Management

• Oversee all aspects of the Down To Earth All Natural Fertilizers brand portfolio including media assets, marketing campaigns, creative content and related promotional activities
• Manage appearance, content and creative direction of the fertilizer brand website, social media accounts and related intersection with E-commerce platforms
• Develop strategy to integrate and utilize these assets to drive growth and revenue generation while continuing to build brand recognition and customer loyalty
  
  

Customer Relationship Management

• Develop and maintain excellent customer satisfaction levels with internal and external audiences
• Demonstrate a bias toward service, quality and teamwork by building constructive and effective working relationships internally and externally
• Aid in managing order process flow and related customer communications
• Travel to customer locations, facilities or offices for meetings, trainings, trade shows and account management
• Aspirations:
• Excellent communication skills
• Well-developed math and business skills
• Outstanding negotiation skills
• Ability to plan and execute strong strategies
• High level of understanding of the market
• Manage and exceed or reach the set business targets assigned
  
  

Proven ability to collaboratively work with colleagues across divisions and business units

• Work to improve the customer base
• Build and maintain good and trusting relationships with clients
• Create and maintain accurate records and sales reports
• Results Oriented: Knows how to get things done in an effective and efficient manner with available resources. Plans and prioritizes work, sets and accomplishes goals, and completes quality work on schedule. Maintains a sense of urgency in accomplishing work. Strives to improve own and team performance. Transparent in sharing team successes as well as challenges in an effort to improve and achieve team KPIs. Takes personal responsibility, leads by example and is conscientious. Demonstrates initiative and is committed to and enthusiastic about driving to organizational success
• Qualifications - Knowledge and Skills:
• Bachelor’s Degree in sales, marketing, business administration, digital communication or a relevant field
• Strong digital content capabilities, including experience with Amazon A+ and social media content creation
• Demonstrated affinity for collaboration, including counterparts in other divisions
• Minimum five years’ experience in a similar role, preferably in garden distribution and or wholesale distribution
• Ability to set sales targets and achieve them effectively
• Excellent interpersonal, customer service and communication skills
• Strong budget management and sales forecasting experience
• Strong working knowledge of ERP and CRM software and experience using tools to manage the sales and order fulfillment process
• Strong analytical skills to identify trends and sales patterns, as well as forecast strategic direction and modification based on facts and data
• Ability to design and implement a successful sales strategy
• Strong documented business acumen and expertise, not just sales knowledge
• Strong social skills and ability to interact in diverse environments
• Demonstrated ability to persuade others based on facts/data
• Sales management experience
• Excellent interpersonal skills; ability to articulate verbally and written, willingness to appropriately debate difficult issues; ability to think quickly
• Planning, organization and problem-solving skills
• Advanced time management skills
• Working Conditions: This position is based out of our main office but will require extensive travel. The typical work schedule is Monday through Friday, 7:00 am to 3:30 pm. The ability to travel is required. The position may require the individual to sometimes work irregular or extended work hours and meet multiple demands from others. Work is mostly performed indoors with some potential for exposure to safety and health hazards related to electronics work.