Digital Marketing Manager

Title: Digital Marketing Manager

Location: Alameda, CA

Duration: 6 Month (Possibility of extension)

100% Onsite

List 3-5 Hard Requirements For The Role

• Understanding of web and content management systems (Adobe Experience Manager)
• Content creation (with support of agency)
• Must understanding of tools like Figma for design (Figma replacing Adobe Photoshop and InDesign)
  
  

List any preferred requirements that would stand out on a resume:

• Management of a website for other companies
• Understanding of content and UX
• Understanding of regulated space (impacts on content approvals)
• Analytical mindset to look at data (SEO (Search Engine Optimization), Adobe analytics) and gain insights for content production
• Management of agency deliverables
  
  

List Top 3 Skills You Are Looking For

• Proficiency in content management systems, Familiarity with SEO (Search Engine Optimization) principles
  
  

Years’ Of Experience Required

• 8+ years
  
  

Required Education Level/certifications

• College degree
  
  

Daily Tasks/duties And Department Interactions

• Overseeing of agency content development and approvals through MLR
• Working with team on prioritization of content needs from Region/Countries
• Working with cross functional teams to have content authored in AEM
• Analyzing data to gain insights on what is working and where there are opportunities
  
  

Description Of Work Environment/department

• Within the ADC GSM Digital Marketing Team – we focus on omni-channel digital marketing strategies and content strategies that help Region and countries
  
  

Consultants Eligible Benefits Upon Waiting Period

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account (for High-Deductible Health Plans)
• Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
• Supplemental Life Insurance
• Short Term Disability (coverage varies by state)
• Long Term Disability
• Critical Illness, Hospital coverage, Accident Insurance
• MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
• 401(k)
  
  

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.