Brand Manager, Integrated Marketing & Communications

Description

Who are we

Yamamotoyama U.S.A., a certified , stands as a testament to the art of traditional Japanese green tea and nori seaweed products, upholding a commitment to unparalleled quality since 1690. Our culture is enriched by diverse backgrounds, all striving to find their unique voice in a harmonious blend. This spirit of unity in diversity extends to our portfolio, which includes the globally recognized Stash Tea Company, offering an expansive array of premium teas. In addition, we proudly present Ujido, a brand deeply rooted in the art and tradition of Japanese Matcha. Our dedication to excellence is not just in our products, but in the mosaic of voices that shape our legacy.

We Encourage You To Apply

We understand that not everyone fits perfectly into a list of qualifications. If you are passionate about this role, our product, and our history, we encourage you to apply even if you don't meet all the listed requirements. We value diverse experiences and are committed to creating an inclusive environment where everyone can thrive.

Purpose Of The Role

This role will lead key initiatives to expand distribution, increase sales velocity, and grow market share by collaborating with cross-functional teams across the organization. The ideal candidate has a strong foundation in CPG marketing and marketing strategy, leveraging analytical insights to drive consumer awareness, trial, and long-term brand loyalty.

If you’re a strategic, results-driven marketer with a passion for building brands, we’d love to hear from you!

Key Responsibilities

• Brand Stewardship: Maintain, evolve, and enforce brand guidelines, standards, and narrative—including messaging, tone of voice, and storytelling. Ensure consistency and integrity across all consumer touchpoints, aligning communications with brand identity and objectives.
• Campaign Management: Lead the planning, execution, and optimization of multi-channel marketing initiatives, spanning digital, social media, email, and shopper marketing. Partner with cross-functional teams to develop and execute go-to-market strategies for new product innovations.
• Performance Analysis & Reporting: Track and evaluate marketing campaign performance, providing senior leadership with data-driven insights and recommendations for continuous optimization.
• Content Calendar Management: Work cross-functionally to develop and oversee a comprehensive, integrated content calendar that ensures aligned messaging, timely execution, and seamless coordination across digital, social, email, in-store, and other key consumer touchpoints.
• Creative Asset Development: Manage the development of cross-channel creative assets, including graphics, copy, photography, video content, digital ads, and sales and shopper marketing materials. Uphold creative excellence and ensure brand consistency.
• Packaging Development: Lead visual and verbal updates for packaging across core and innovation products. Collaborate with cross-functional teams to deliver cost-effective, operationally efficient solutions that align with brand messaging and regulatory requirements.
  
  

Qualifications

Qualifications & Experience

• 5+ years of experience in brand management, marketing, or communications within the beverage/food CPG industry.
• Proven success in developing and executing integrated marketing campaigns (digital, social, PR, influencer, retail activation).
• Strong understanding of media performance tracking and ability to analyze campaign effectiveness.
• Experience managing social media strategy and working with influencers.
• Background in packaging development and consumer packaging trends is a plus.
• Excellent project management, analytical, and communication skills and a collaborative nature
• Ability to thrive in a fast-paced, dynamic, cross-functional environment.
• Passion for health and wellness and consumer-driven brand building is a plus.
  
  

The annual pay range for this full-time position is $110,000 - $130,000 . Our pay ranges are guided by the discipline, level, and experience required. Within the range, individual pay may vary based on additional factors, including your specific location, desired skills/ technical competency, relevant experience, and advanced education/ training. Benefits include Medical, Dental, Vision, Life, AD&D, LTD, EAP, Wellness Stipend, Vacation Accrual, and 401(k) with Safe Harbor Contribution. In addition, we offer our employees discounts on our product, tuition reimbursement, continuing education support, and more!

Yamamotoyama is an equal opportunity employer. At Yamamotoyama, we are dedicated to fostering an inclusive environment that cultivates creativity and innovation. Although rich in history, innovation is woven into our DNA, and this demands diversity of thought. Our commitment to serving our community wholeheartedly compels us to embrace a broad spectrum of perspectives, backgrounds, regions, and experiences.