Vice President, Ticket Sales

Job Summary: Forward Madison FC is looking for a personable, driven, and results-oriented individual to lead our corporate ticket sales efforts and growth. The VP of Ticket Sales will be responsible for all outside ticket sales and will collaborate with multiple departments to support and improve the club’s outside ticket sales strategy.

Leadership Responsibilities

• Ownership of the P and L of the Club’s ticketing department
• Responsible for working with the Club Leadership to oversee ticket sales efforts of the team, including but not limited to, individual ticket sales, corporate and group sales, season tickets & partial plans
• Manage and mentor the Club’s community group ticket sales staff, focusing on training, strategy development, and revenue growth while creating a positive workplace culture
• Responsible for meeting with each representative consistently to discuss personal updates, goal pacing, and training needs
• Provide reporting on sales process and results to Club Leadership on a regular basis to ensure revenue targets are met
• Collaborate with management on the development of sales strategies, execution of inside sales team training, and sales scripting
• Partner with other departments to optimize outreach and conversion strategies, develop marketing materials, and execute messaging campaigns
  
  

Individual Responsibilities

• Sell season and group tickets to corporate clients in the surrounding Madison area, with an emphasis on premium offerings.
• Host and conduct sales calls and presentations both virtually and in-person (primarily at customer locations.)
• Manage existing accounts for service and renewal, with the goal of maintaining long-term relationships with clients.
• Collaborate with management on the development of sales strategies, execution of inside sales team training, and sales scripting.
• Develop new business and potential customers through prospecting, following up on referrals, and networking
• Engage with fans and customers in-stadium during games to provide high-level customer care
• Build quality fan data by maintaining detailed notes and customer information in sales databases
• Work and communicate proactively with affected departments when varying from established offerings.
• Represent Forward Madison FC at various networking and community events
• Accurately update call history to Score CRM
• Develop an in-depth knowledge of Ticket.com and Score CRM
  
  

Required Qualifications

• Extensive experience selling products, services, or experiences on the phone, virtually, or in-person
• Minimum 3+ years ticket sales experience with a proven track record of B2C and B2B sales, with experience selling products, services, or experiences on the phone, virtually, or in-person
• Proven track record of generating customer leads and of converting prospects to sales.
• Experience with tracking and reporting on sales and customer data via a CRM and/or ticket system.
• Represent Forward Madison FC in a professional manner both inside and outside the organization.
• Ability to foster a positive team culture, work well and collaboratively with others
• Strong verbal and written communication skills.
• Proficient in ticketing systems, Microsoft Office Suite, Google Workspace, or other equivalent and other computer skills required.
• Possess an active WI Driver’s License in good standing.
• Use of a personal vehicle to attend offsite meetings with clients and prospects.
• Possess a willingness to work long hours, evenings, weekends, and holidays, as needed to support the success of client outings.
  
  

Desired Qualifications

Bilingual, Spanish

Experience working in a soccer or other professional sports environment.

Occasional out-of-state travel (

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.