Director of Marketing - Assisted Living

Soar Higher with Jaybird Senior Living – We’re Hiring a Remote Director of Marketing!

Are you a strategic storyteller with a passion for purpose-driven marketing? Do you dream in bold campaigns, data dashboards, and brand buzz? If you’re ready to lead with heart and hustle, it’s time to join a team where your talents can truly take flight.

At Jaybird Senior Living, we don’t just manage communities—we create experiences worth remembering. We’re growing fast and looking for a Director of Marketing who’s equal parts visionary and doer, ready to elevate our brand, boost occupancy, and build meaningful connections across the Midwest and beyond.

Why You'll Love Being a Jaybird

• A Culture That Clicks – Rooted in compassion, integrity, and innovation—we show up for our residents and each other with red carpet treatment every day.
• Creative Freedom – You’ll build and lead innovative campaigns across digital and traditional channels, turning strategy into results.
• Powerful Partnerships – Collaborate with dynamic sales, operations, and design teams who love a good brainstorm and even better execution.
• Real Impact – Your work fuels community growth, supports families, and brings joy to thousands of seniors.
  
  

What You’ll Be Doing

• Charting the Course – Design and execute bold, data-driven marketing strategies that align with Jaybird’s mission and occupancy goals.
• Building the Brand – Lead storytelling, campaign development, and brand management to create a consistent, compelling voice across all communities.
• Fueling Lead Gen – Create and optimize digital and traditional marketing efforts—SEO, PPC, direct mail, events—to drive inquiries and move-ins.
• Empowering the Flock – Partner with sales teams and community leaders to strengthen marketing integration and improve conversion rates.
• Telling the Story – Capture and amplify the resident and community experience through powerful content and PR opportunities.
• Measuring What Matters – Use analytics, KPIs, and market research to guide decisions and continuously improve ROI.
  
  

What You Bring To The Nest

• Experience That Soars – 5+ years in marketing (3+ in a leadership role), ideally in senior living, healthcare, or hospitality.
• Digital Know-How – Strong knowledge of digital marketing strategy, tools, and trends—plus the traditional tactics that still move the needle.
• Brand Brilliance – You know how to build a brand that resonates and inspires.
• Analytical Talons – You love the numbers and use them to refine, retool, and retarget.
• People Power – You’re a motivating leader and a collaborative partner.
• A Heart for Seniors – You believe in creating exceptional experiences for older adults and those who care for them.
  
  

The Perks That Matter

• Competitive salary and bonus opportunities
• Health, dental, vision, disability, and life insurance
• 401(k) with match
• Paid time off and flexible hours
• Employee assistance program and on-demand pay
• Career growth opportunities in a fast-growing company
  
  

The Minnesota Equal Pay for Equal Work Act requires employers in the state of Minnesota to disclose the following information. If the position applied to is not located in Minnesota, the following information may not apply. The base range represents the low and high end of the pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of our total compensation package for employees. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, we provide a variety of benefits to employees, including medical, dental, and vision insurance coverage, disability insurance, 401(k) with match, paid time off (PTO), Flexible hours for better work-life balance, Employee assistance program, on-demand pay.