Director of Operations

Director of Operations - Fitness Franchise (Anytime Fitness)Anytime Fitness

Job Summary

We are seeking a dynamic and driven Director of Operations to lead our fitness franchise locations to the next level of excellence. The ideal candidate is a passionate, strategic leader who thrives in a fast-paced environment and is committed to helping people live healthier lives through fitness. This role is responsible for driving operational excellence, leading high-performing teams, scaling club growth, and ensuring a world-class member experience. You will work closely with the ownership group to grow our footprint, profitability, and impact.

Key Responsibilities

Business Growth & Leadership

Oversee all club operations, including performance, profitability, and execution of business strategies.

Lead and develop Regional Managers, District Managers, Club Managers, and Personal Trainers to achieve company KPIs.

Ensure financial controls, operational standards, and member satisfaction are consistently met across all locations.

Foster a culture of excellence, accountability, and positive energy among staff at all levels.

Club Expansion & Acquisitions

Identify and evaluate opportunities for new club locations and acquisitions.

Lead the turnaround of under performing clubs and optimize operations for acquired locations.

Partner with ownership on strategic decisions around expansion and capital investment.

Sales & Revenue Development

Drive top-line revenue by supporting and coaching teams on sales techniques and goal achievement.

Leverage tools such as the Anytime Fitness App, body scanners, and heart rate monitors to promote training services.

Implement systems to increase lead conversion, training sales, and long-term member value.

Brand & Community Engagement

Serve as a key brand ambassador by establishing B2B relationships and community partnerships.

Oversee execution of national and local marketing campaigns, community outreach, and engagement strategies.

Encourage innovation and creativity in lead generation and promotion efforts.

Team Culture & Performance

Inspire, coach, and hold teams accountable to performance metrics and company values.

Create a supportive, fun, and results-driven environment for team members and leaders alike.

Use a data-driven approach to identify performance gaps and opportunities for coaching.

Operational Oversight

Monitor club performance metrics using reports and club management software.

Ensure completion of daily operations tasks including lead follow-up, social media engagement, cleanliness, member management, and billing support.

Standardize and improve systems and processes to optimize the member and staff experience.

Culture Champion

Model and promote a positive, high-energy culture of care, encouragement, and growth.

Inspire your team to deliver outstanding customer service and create an environment members want to be part of — and share with others.

Job Requirements

Bachelor’s degree required; advanced degree or certifications in fitness or business a plus.

Minimum 10 years of experience in regional or district management roles within the fitness industry.

Proven success in growing and managing high-performing teams.

Certified Personal Trainer Or Equivalent Experience Strongly Preferred.

Strong background in sales, customer service, and operational leadership.

Technologically proficient and comfortable with fitness and CRM platforms.

Flexible schedule availability (early mornings, evenings, weekends) to support teams and members.

Must be coachable, adaptable, and thrive in a fast-changing environment.

High energy, self-motivated, and passionate about health and wellness.

Strong leadership, communication, and organizational skills.

Ability to lift and move up to 50 lbs and work in an active fitness environment.

Compensation & Benefits

Full-time position with competitive salary, based on experience.

Performance-based incentives and growth opportunities.

Reports directly to the business owners.

We are an Equal Opportunity Employer.All qualified applicants will receive consideration without regard to race, religion, gender, sexual orientation, or disability status.