Content Strategist

WIKA Group


Date: 3 weeks ago
City: San Marcos, CA
Contract type: Full time
Your activities

  • The primary responsibility of the Content Strategist is to conceive and create digital content in the form of videos, blogs, infographics and marketing collateral to further Mensor Marketing’s inbound and outbound efforts. The role is also responsible in assisting to revise and maintain technical documentation such as datasheets, user manuals and brochures to represent accurate information about Mensor products
  • General Responsibilities
  • Develop visual content for blogs, web pages, landing pages, social media channels and email campaigns
  • Assist on conceptualization, planning, record and edit videos for Mensor and WIKA YouTube channel in assistance with the Marketing team and Product Management
  • Develop written content for blogs, webpages and other technical literature
  • Research content and market trends, developing content strategies, and create content for a variety of channels in both print and digital media
  • Create content by interviewing sales, service and product management for customer applications and challenges
  • Edit technical and marketing documentation for alignment with SEO strategy
  • Upload datasheets and manuals to the website through the Content Management System
  • Coordinate with Marketing, Engineering and Production for maintenance of manuals and datasheets according to standard corporate style using Adobe InDesign
  • Perform other duties as requested by Director of Marketing

Your profile

  • Bachelor or Technical degree in Communications or equivalent in technical writing, content creation
  • Experience in a B2B environment a plus
  • Work experience managing content
  • Hands on experience with MS Office (Outlook, Word, Excel and PowerPoint a must)
  • Proficiency in Adobe Suite, including InDesign, Photoshop
  • Experience/proficiency with Premiere Pro or equivalent video editing software a plus
  • Excellent grammar and editing skills in English
  • Excellent written and oral communication skills
  • A working knowledge of or willingness to learn about the calibration industry and customer’s needs
  • Familiarity with social media sharing is a plus

Benefits:

  • Work-life integration
  • Pension scheme
  • Employee discounts
  • Attractive remuneration system
  • Flexible working hours
  • Good development opportunities
  • Health initiatives

The WIKA Group is among the world leaders in measurement technology with its products and services. With excellent sensing solutions, we enable safe, efficient and sustainable processes. And this for more than 75 years. More than 11,000 employees are currently committed towards this end.

Together we meet the megatrends of demographic change, digitalisation and sustainability. This brings with it challenges, and many opportunities. Innovation and growth arise from new perspectives and ideas. What are yours? Join us on the way to a better future.

Apply now

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