Director - Parts & Aftermarket

Sonny’s – The CarWash Factory is a leading manufacturer of innovative car wash systems, committed to delivering exceptional customer experiences and growing our aftermarket parts business. We’re seeking a strategic, results-driven Director to lead our sales, distribution, and operational strategy across multi-channel platforms.

This high-impact leadership role will shape the long-term growth plan for the aftermarket division, with direct responsibility for sales strategy, key account development, technical training, and marketing execution. The ideal candidate has deep experience in aftermarket parts leadership, with a strong track record in direct-to-dealer sales, online platforms, and demand planning. This leader will also drive operational efficiency, overseeing distribution fulfillment, inventory optimization, and compliance, while leveraging tools like ERP and CRM systems to enable scalable growth.

Responsibilities

• Strategic Leadership & Business Growth:

• Develop and implement a long-term strategic plan for the parts and aftermarket business, aligning with the company's overall vision.
• Conduct thorough market analysis and competitive intelligence to identify new opportunities and potential threats.
• Sales, Service & Marketing Strategy:
  
  

• Develop and manage pricing strategies to ensure competitiveness and profitability.
• Establish and maintain strong relationships with key accounts and strategic partners.
• Oversee the development and delivery of technical training and support materials for parts.
• Operational Oversight & Distribution Fulfillment:
  
  

• Manage and optimize the distribution network, potentially including third-party logistics providers.
• Ensure compliance with all relevant safety and regulatory requirements in the distribution and warehousing operations.
• Manage obsolescence and implement strategies to minimize parts returns.
  

Qualifications

• Minimum of 10 years in leadership roles within aftermarket parts, with at least 5 years in a senior management capacity.
• Proven experience in developing and executing direct-to-dealer sales strategies and managing online sales platforms.
• Demonstrated experience in forecasting and demand planning.
• Deep marketing acumen, with experience in pricing strategies, promotions, and digital marketing.
• Strong understanding of distribution fulfillment, supply chain operations, and inventory management.
  
  

Preferred Qualifications

• Experience in the car wash industry or related equipment manufacturing.
• Strong proficiency in SAP or other major ERP systems, including modules related to inventory management, sales order processing, and financial reporting.
• Experience with CRM systems for managing customer relationships and sales pipelines.
• Knowledge of Lean or Six Sigma principles and their application in operational improvement.
  
  

Sonny's Enterprises is the world's largest manufacturer of conveyorized car wash equipment, parts, and supplies. We are the industry leader, recognized and awarded by the International Car Wash Association for innovating new technologies to advance the industry with products proudly designed and built in the USA. Our culture thrives on finding new and better ways to accelerate what’s next. We embrace change and the opportunity it produces to maximize the potential of our most valuable resource — our PEOPLE! We invite you to explore our opportunities and grow your career with us.

We offer 100% employer paid medical plan. Other optional benefit programs are available to our employees and their families which include: 401(k) match, additional medical plans, dental, vision, flex spending account, short-term and long-term disability & life insurance coverage.

EEO Statement

Equal Opportunity Employer

Sonny’s is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.